FINIS

Catching up with John Mix, CEO of FINIS

John Mix: “Our efforts for 2016 will be focused on fabric and fit. Our tech suit designer is in Europe this week with a member of our European staff, a former British Olympic swimmer, working on the latest design.”

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British Olympian Grant Turner Joins FINIS’ International Marketing Team

SwimNews Courtesy FINIS, a SwimSwam partner Livermore, CA – (January 19, 2015) FINIS, a world leader in technical swimming products…

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5 Quotes To Help You Stay Swimming Tough

“Here are 5 of our favorite quotes that can serve as a boost during a painful sprint set, or a mantra to get you through a seemingly endless distance workout.”

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3 Drills To Improve Your Backstroke Kick

Try these three drills to maintain a powerful backstroke kick.

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Our 14 Favorite Underwater Photos from 2014

It’s the end of another year and we sat down with SwimSwam photographer Mike Lewis and selected 14 of our…

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Ohio State Men’s Swimming to Wear FINIS Suits

Tim Elson, Vice President of FINIS Inc., announced today that Ohio State University Men’s Swimming has agreed to wear and compete in FINIS sublimated and technical racing suits.

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3 Ways to do a Shoulder Safe Swimming Workout

Practicing proper technique is arguably the #1 measure you can take to prevent or recover from an overuse injury. To avoid technique that can aggravate an injury, warm-up with 3-5 drills before every workout.

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FINIS Launches Redefine Limitations Campaign Featuring Mallory Weggemann

FINIS has been a proud sponsor of Weggemann over the past year, and has been truly inspired by her ability to continue redefining her own limitations. Weggemann’s story is an incredible one, but everyday individuals around the world experience small and large setbacks of their own.

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Halloween SwimSwam Photo Vault – 2013

Featured Image: FINIS Swimming HQ yesterday. (Thanks to everyone for sharing their Halloween photos!)

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3 ways to build leg strength in swimming

Leg strength can make or break a race – in both sprint and distance events. Here are 3 easy ways to build leg strength in the water…

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Why High Elbow matters in swimming

This simple element in both the catch and the recovery is entirely crucial to the efficiency of all four strokes.

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Don’t Risk Shallow Water Blackout: Swim Smart and Safe with the Cardio Cap

Using the Cardio Cap takes the guessing game out of hypoxic training. The Cardio Cap allows for intensified hypoxic training by restricting air flow at a safer, more regulated level.

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Swim Training: Maintain Technique at High Speeds in Swimming

Swim Training courtesy of FINIS, a SwimSwam partner. One of the greatest challenges in swimming is the ability to maintain…

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How to improve hip rotation and efficiency in swimming

True swimming power comes from the hips. Try this swimming set.

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