Learn to Swim

Cullen Jones, Lilly King, Summer Sanders Among Interviews in “When Everyone Swims” Documentary

The documentary “When Everyone Swims” highlights the urgent need for water safety education, featuring Olympians and community advocates.

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Every Swimmer Started in a Swim Lesson. So Why Are We Leaving That Business to Everyone Else?

The swim lesson industry is at an inflection point. Demand is growing. This is your future business.

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Growing the Base: What We Know About Families Who Don’t Swim, and How to Change It

Getting kids in the water from nine months through their teen years improves both safety and skill in a sport many of us value.

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AI Can’t Teach a Baby to Swim: Why the Next Wave of Millionaires Will Come from the Pool

The next generation of entrepreneurs, millionaires, and change-makers will come from the learn to swim industry.

Student-Athletes — Your Swimming Career Doesn’t Have to End After College

Every year, thousands of student-athletes reach the end of their college careers and face the same question: What’s next?

Carolina Swims Foundation Announces Partnership with H&L Swim Academy

Carolina Swims Foundation is a 501 (c)(3) non profit that has been providing monthly free swim lessons to children in foster care since 2016. 

The Swim School Market Is Booming — Will You Be the One to Lead?

FINTASTIC is looking for a passionate operator; a swimmer, coach, or parent — ready to transform their love for the sport into a meaningful career.

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Podcast: Swimmers Have A Superpower That Is Rocket Fuel For Business

In this podcast, we sits down with Nimrod Shapira, a man who embodies the discipline of swimming, turning it into entrepreneurial rocket fuel.

Podcast: Swimming’s Untapped Business Worth Millions

What if I told you the biggest business in swimming isn’t a tech suit or a sponsorship deal — it’s the lane next to the one you’re training in?

This Isn’t Just Swim Lessons. It’s a Career. A Mission. A Movement.

Now is the time to build your own swim academy.

How Come Many Swimmers Don’t Do This? The Untapped Business Hiding in Our Sport

We spend years mastering the water, pushing through pain, and there is a great future in swimming after you finish the race.

Every Child A Swimmer to Host “High Dive: A Night of Purpose” on May 24

This event aims to raise awareness and funds to provide life-saving swim scholarships, shining a light on drowning, the #1 cause of death for young children.

USA Swimming Foundation Awards $865K In 2025 Learn-to-Swim Grant Funding For Lesson Providers

These funds will be distributed across 36 states to provide roughly 13,500 individuals with the opportunity to learn the lifesaving skill of water safety.

When Should Children Learn to Swim? A Critical Perspective

Swim lessons can be an excellent tool, but they’re just one part of a comprehensive approach to water safety.

New Year, New Venture: Dive into Franchise Ownership with British Swim School

At British Swim School, the mission goes beyond teaching swimming; it’s about fostering a culture of water safety and lifelong learning.