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Olympic Champion Daniel Wiffen Joins deboer, Bringing a Data-Driven Edge to Elite Performance
Wiffen, deboer’s first international athlete, represents something beyond medals: the evolution of swimming into a science-led, data-optimized discipline.
Sporti Announces Launch of New Heatwave Collection
The vibrant new print series was inspired by the heat, movement, and the energy of summer.
FORM Expands Lineup with Smart Swim 2 LT: The Simplest Way to Get Started With FORM Swim System
Starting at $149 USD, LT brings smart swim coaching to more swimmers than ever.
More Gear
Your Swim Bag Called, It’s Missing This
TRISWIM is made to do one thing really well: get you back to feeling like a normal human after practice.
Why Some Practices Feel Better Than Others
Neon built a better pace clock to help coaches run better practices every day.
deboer Launches Athlete-Designed Training Collection with Olympic Champion Torri Huske
Where performance meets creative expression.
Sporti Launches New Farmer’s Market Collection
Inspired by the color and energy of open-air stands, the Sporti Farmer’s Market Collection brings a lively take on swimwear.
A3 Performance Signs 2x Olympian, Phoebe Bacon, as Its Newest A3 Athlete
Known for her exceptional technique, powerful kick, and competitive drive, Bacon has continued to establish herself as one of the nation’s top backstrokers.
From Monofins to Modern Training, FINIS’ 30-Year Playbook for Better Technique
This conversation is for coaches, board members, and parents who care about keeping swimmers improving, families engaged, and teams running smoothly.
What to Consider Before Purchasing Pool Lane Lines
If you’re in the market for new lane lines, thinking through a few key factors up front can help ensure performance and smooth operations.
PRANA in Pink: A Bold New Color for Your Boldest Performance Yet
Unleash your unstoppable in PRANA’s newest color release.
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Gear Swimming News by SwimSwam