TYR Sport Signs 12-time Olympic Medalist Ryan Lochte

by SwimSwam 46

July 28th, 2017 Industry, News, Video

Article originally published January 26, 2017.

After seeing his image take a major hit following the gas station debacle in Rio, 32-year-old Ryan Lochte has slowly been making a comeback in the way of positive public persona and resulting sponsorships. Whereas immediately following the post-Olympics drunken incident, long-time sponsor Speedo, among other organizations, chose to end its relationship with the 12-time Olympic medalist, since last summer Lochte has been able to slowly re-enter the limelight.

Lochte performed quite well on Dancing With The Stars and has since signed deals with Pine Bros and most recently PowerBar. He and his girlfriend Kayla Rae Reid became engaged and they announced her pregnancy while Lochte simultaneously announced he’s back in the water training.

However, perhaps the biggest indication that Lochte is returning to form both in and out of the pool is the fact that mega swim company TYR has signed on the star as its latest athlete. Although he won’t be donning the gear in Budapest, as he is still serving his USA Swimming-imposed suspension through the World Championships, he has his eyes on Tokyo 2020, when he’ll be 36 years of age.

See the complete TYR Sport release below:

TYR Sport is proud to announce the signing of 12X Olympic Medalist Ryan Lochte to its roster of sponsored athletes.

As a truly iconic figure in the world of sports, Ryan has earned his status as one of history’s most recognizable names in swimming. With showstopping appearances in the last four Olympic Games, he remains the World Record holder in the 200 ​individual medley. In addition, his seven individual Olympic medals are second all-time in the sport of men’s swimming. Ryan has been named both American and World Swimmer of the Year twice in his career (2010 & 2011) and has a total of 70 medals in major international competitions including 45 first place finishes.

Ryan’s debut will be featured in TYR’s marketing campaign “Just Let Me Work,” and will provide fans with a glimpse into what motivates the decorated athlete moving forward.

In addition to his success in the pool, Ryan is incredibly focused on charity. H​ e is the spokesperson for Parent Project Muscular Dystrophy (Duchenne), an illness that has personally impacted his family, as well as the Mac Crutchfield Foundation, an organization dedicated to raising money for drowning awareness.

“I am thrilled that I will be continuing my swimming career with TYR Sport,” began Ryan. “I still have so much more I want to accomplish and TYR offers the perfect platform to achieve those goals. I’ve always been very impressed with the quality of their gear and feel fortunate to be part of their family. I look forward to the next chapter.”

“TYR is incredibly excited to welcome Ryan Lochte to our family,” said ​Matt DiLorenzo, Chief Executive Officer of TYR Sport. “Through his work in the pool he has elevated the sport of swimming on a global scale. However, it is his humble and caring approach toward his fans that has proven truly commendable. As a company we stand behind Ryan, and look forward to seeing what he can achieve.”

Ryan joins an accomplished team of TYR sponsored swimmers including Olympic Gold Medalists Dana Vollmer, Matt Grevers, Cody Miller and Kelsi Worrell, as well as Olympians Jacob Pebley and Molly Hannis.

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

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4 years ago

Is it just me or Speedo seems to be losing a lot of business lately?

Reply to  Whatever
4 years ago

I stay away from their tech suits; they are way overpriced.

Reply to  Whatever
4 years ago

On the flip side, those green Lochte shoes (that I want a pair of) just went up in value.

Reply to  Whatever
4 years ago

Their USA sponsored athletes also underperformed in 2016. Jones, Coughlin, Lawrence, Hardy, Vreeland, and Clary didn’t make the Olympic team. Beisel and Franklin made the team but didn’t medal individually. Dwyer and Adrian medalled individually, but only won gold on relays. Dirado was the only Speedo sponsored athlete to win an individual gold (at least from my research, oddly it’s very hard to find a list of Speedo sponsored athletes). To be fair, many U.S. medalists were college athletes and therefore ineligible for sponsorships (Ledecky, Murphy, King, Manuel, Kalisz, Smith, Baker), but there were a handful that were either not sponsored or sponsored by other companies (Phelps, Ervin, Jaeger, Plummer, Miller, Pernot, Meili),
I don’t have stats on it,… Read more »

Reply to  dmswim
4 years ago

Speedo definitely used to dominate, but, in fairness, a lot of that was them being buoyed by Phelps. Also, 2008 was all about the LZR so that may be biasing your memory as far as athletes wearing Speedo getting all the medals.

It would be interesting to see a breakdown between suit sponsorship and medals in Rio (worldwide, not just US athletes). My guess, with zero research, is Arena.

Reply to  sven
4 years ago

I’m not that old, but even before 2008 all I remember seeing is my favorite swimmers in Speedo (Misty Hyman, Janet Evans, Summer Sanders, Tom Jager, Lenny Krayzelburg, Garry Hall, Jr., Amy Van Dyken, Jenny Thompson, Brooke Bennett, etc.) At least in the mid-90s through the mid-2000s Speedo was dominant.

Joel Lin
Reply to  dmswim
4 years ago

Even in what should have been the salad days for Speedo, they still went in and out of bankruptcy restructuring. They’ve been a brand impersonating a business for over 4 decades.

Joel Lin
Reply to  Whatever
4 years ago

Speedo (née Authentic Fitness) has a long history of managing to miss opportunity.

Nothing to see here, keep moving.

4 years ago

Good for him, I’m not really a lochte fan but I’m glad he is moving past this. Everyone deserves a second chance

FL Mom
4 years ago

Such great news for swimming! Ryan’s work ethic, warm personality and gratitude to his fans makes him one of the most marketable guys in the swim world. Congrats to TYR and Ryan! Can’t wait to see him tossing those medals to the crowd again!