AquaCam Selected as New & Innovative Product of 2016 by FINA

AquaCam’s underwater communication system (UCS), the waterproof transmitting system that has revolutionized on-deck coaching, has been named a new and innovative product by FINA.

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TYR Sport signs American Record Holder Kelsi Worrell

“I am thrilled to officially begin life as a professional athlete,” said Worrell. “TYR has certainly helped me to get to this level, and I’m excited to strive for more.”

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Speedo® Unveils Fastskin LZR Racer 2016 Federation Suits

Speedo International, the world’s leading swimwear brand, today unveiled its line-up of federation swim suits ahead of this year’s summer…


Elite Sportswear Acquires Dolfin Swimwear

Elite Sportswear, the company behind GK Elite, recently announced their acquisition of Dolfin Swimwear to their portfolio of niche sportswear brands.

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TYR Sport signs World Championship Medalist Lindsay Vrooman

Turning heads at the 2015 World University Games, Lindsay won one gold and two silver medals for her swims in the 800m, 1500m and 400m free.

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Funkita Celebrating Team GB selection

Aimee Willmott, Molly Renshaw, Ellie Faulkner and Georgia Coates were named on the 26-strong Team GB for the Olympics after the British Swimming Championships in Glasgow.

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A box filled with kindness, extreme generosity sent to Mozambique

This is the story of a box that has brought more joy, dignity, hope and love to a group of young men that I have witnessed over the past 5 months. It is a box that is filled with kindness and extreme generosity.

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Michael Phelps, Bob Bowman and Aqua Sphere Unveil MP Brand 2016 USA Racing Kit

The Patriotic-themed edition of the MP line was developed utilizing Aqua Sphere’s proprietary technology, Exo- Core, which serves as the platform to the XPRESSO racing suit, XCEED goggle, and X-O racing cap.

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Watch: Franklin, Lochte And More Launch ‘Speedo Fit’ Aquatic Training

Watch Missy Franklin, Cullen Jones, Ryan Lochte, Nathan Adrian, and Natalie Coughlin launch Speedo Fit, a new aquatic training regimen.


Design the Perfect Cap with SwimCapz Custom Designer on SwimSwam

SwimCapz has built an easy-to-use tool to design your own swim caps and have them delivered right to your door.


The Athlete In You

Custom Woven Towels is the leading source for custom swim towels

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ROKA wins Red Dot Award for Product Design of their R1 goggle

The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

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Kelsi Worrell 100 Fly – Most Dominant Swim of Women’s NCAAs

As fans, in reviewing competitions, we have found it fascinating to view each meet through the perspective of ultimate domination.

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Work it Out! Get the Lo Look

The long course season is upon us and it is time to get your spring training on! Try this look to get you through those long workouts and look fab while you work for your goals straight into summer.

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The Next Evolution of the Team Store is Here

Building on its popular team store platform launched over three years ago, the Team Division has unveiled its newest online platform: the online team store with full customization capabilities.

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