Video: #PhlexFlop Belly Flop Challenge

Thanks to all of our fans, we have reached our first 100,000 views. To show our appreciation, we partnered with Funky Trunks to start the #PhlexFlop Belly Flop Challenge.


The British ASA Re-Brands Itself as Swim England

The former Amateur Swimming Association, the national governing body for swimming in England, has re-branded itself as Swim England. Earlier this…

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Ryan Lochte Sues Sponsor For Going Back On $125K Deal

Ryan Lochte is filing suit against a headache medication company for backing out on a sponsorship deal worth $125,000, according to the New York Post.


Chinese Olympic Medalist Fu Yuanhui Stars in PETA Ad

Chinese swimmer Fu Yuanhui, who went viral in Rio after her shocked reaction to her bronze medal in the 100 backstroke,…


47 New Swim Jobs You Might Love

If you don’t like the career you’re in, you might want to work in the swimming community and be a part of our big swimming family! Go here to see 758 Swim Jobs…

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PlayCore Aquires Alta Enterprises

Alta Enterprises Inc. founded in 1989, is a leading supplier of custom swimming pool covers and automatic reel systems with push button functionality.

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Correios Ends 26-Year Sponsorship With Brazilian Federation

Correios, the most visible sponsor of Brazilian swimming for almost 3 decades, has terminated its agreement in light of Thursday’s events.

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French Newspaper Accuses LA2024 of Buying Facebook Likes, LA Denies

LA2024 is popular on Facebook… too popular, according to French newspaper Le Figaro, which alleges that many of LA2024’s one million plus likes were bought.


Speedo USA’s Partnership With Streamline Brands Is First Of Its Kind

Speedo USA, a division of PVH Corp. [NYSE: PVH], and Streamline Brands, the largest franchisor of swim schools in North…

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Four-Time All-American Ryosuke Imani Living American Dream In Japan

Ryosuke put his business skills to good use around the pool after retirement from international competition.


Mayor of LA Claims Bid Has Full Support of Donald Trump for LA2024

Los Angeles mayor Eric Garcetti claims President Donald Trump fully supports LA’s 2024 Olympic bid, despite the city’s sanctuary status.


Video: Swim Faster Using A Brick

One of the coolest things we’ve had the opportunity of doing since starting this channel is trying out a bunch of cutting edge training products.

  Comment First! Rebrands With New Logo, New Look

The new logo was designed to represent the personality with a balance of flowing creatively, delivering fresh ideas (and product) and staying connected to its roots.

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All-American Swim Supply Announces New Western Team Sale Rep.

The Lifeguard Store / All American Swim announces the hiring of Travis Conway for West Swim Team Sales.

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NCAA Will Allow Championships in North Carolina Again After HB2 Repeal

The NCAA Board of Governors says that they will allow their championships to be hosted in North Carolina again next…