Joseph Schooling Kicks Off Pro Career As Face Of Hugo Boss

by Retta Race 94

March 26th, 2018 Asia, International, News

On the heels of the men’s D1 NCAA Championships where his University of Texas team nabbed the hard-fought team trophy, Singaporean Longhorn senior Joseph Schooling has been named as a new face for German fashion house Hugo Boss. The company has released a capsule collection in collaboration with 22-year-old Schooling, which is now available in store across Singapore.

“As a youthful talent with a relentless drive for success, he is a perfect fit for the brand,” said Mr Steven Lam, managing director of Hugo Boss in Southeast Asia. “His path to victory is a continual, ever-evolving journey that he approaches with dedication, precision and confidence.”
Although Schooling came away without an individual gold at the NCAA Championships, which just concluded in Minneapolis, he still holds the historic claim to Singapore’s first-ever Olympic gold medal with his 100m butterfly victory in Rio. Since then, Schooling has been balancing his college swimming with his enormous home country fame. He and his parents have rubbed elbows with the upper echelons of Singaporean government, they have opened a Schooling Sports Academy, while Schooling was also the recipient of an almost $800,000 bonus from Singapore for his gold medal.

Of this new Hugo Boss ambassadorship addition to his resume, Schooling says, “It is a tremendous honour to be part of such an iconic brand. (Its) focus on quality and authenticity resonates with me on a personal level.

“Looking back, I would say I can be proud of my amateur career in general. No doubt – as with every journey – I have had to endure some lows as well as some highs.

“Every experience has helped me become the person I am today,” says Schooling.

The Olympic champion has opted out of competing at the upcoming Commonwealth Games, but is looking towards competing at the Asian Games slated for August.

All quotes excerpted from Channel News Asia.

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sscommenter
6 years ago

he’s the epitome of hugo boss its hilarious, shout out to schooling tho. go get paid and build visibility for the sport young man

Djkebab
6 years ago

He’s just as bad as the football players entering the draft

running start to touch backstroke flags
6 years ago

Awesome! And I hope Ledecky gets some mad bank. Swimmers are very undervalued even though the sport has no commercial value. Nice to see companies step up in this sport even though few can identify with it in any way other than rec swims.

Jay Ryan
6 years ago

https://www.nytimes.com/1997/08/15/business/hugo-boss-acknowledges-link-to-nazi-regime.html

Sponsorship is a two way street. Be careful who and what you represent.

SVIRD
Reply to  Jay Ryan
6 years ago

who cares

Swimming4silver
Reply to  SVIRD
6 years ago

hopefully dont buy anything German created before nazi germany.. like german cars..

Jay ryan
Reply to  Swimming4silver
6 years ago

Hugo Boss was a willing member of the Nazi Party, joined in 1931 even before Hitler came to power. There is a difference between sweatshop labor and war criminals keeping people in cages to work them to death. The company was sold to an Italian firm in 1993, but Nazis give me the creeps. Sorry, I know it is a stretch, but, as Indiana Jones said, “Nazis!! I hate those guys”.

Jay ryan
Reply to  Swimming4silver
6 years ago

Exactly, the new electrical systems are dodgy, and they cheat on emissions.

meeeeee
6 years ago

i don’t think i will be taking my fashion cues from him.

Longhorn
6 years ago

Good for him. I can’t imagine what it was like to achieve the accomplishment of the first gold medal ever won representing Singapore. The fame and fortune that came with it had to be very difficult to manage along with a collegiate career and a much different life here in the states. Congratulations on this Huge accompkushment of turning pro. Best of luck Joe!

Ol' Longhorn
Reply to  Longhorn
6 years ago

“accompkushment” —- spoken like a true Longhorn.

Ol' Longhorn
6 years ago

Snooze. Wake me up when he has the all-time fastest time in any event, any course.

anonymoose
Reply to  Ol' Longhorn
6 years ago

snooze. comment when you do. or top 10. or 100

Sun Devil Swim Fan
Reply to  Ol' Longhorn
6 years ago

You don’t want to be Rip Van Winkle do you? Got nothing against the young man but seems that he got a bit too “full of himself” after Rio (who wouldn’t after beating Phelps). The proof will be “in the pudding” in 2020.

Name
6 years ago

Man, and here I was thinking swimswam thread commenters had bullied him into irrelevancy.

About Retta Race

Former Masters swimmer and coach Loretta (Retta) thrives on a non-stop but productive schedule. Nowadays, that includes having earned her MBA while working full-time in IT while owning French 75 Boutique while also providing swimming insight for BBC.

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