Speedo International Parent Company Buys Speedo North America for $170 Million

Pentland Group — the parent company to Speedo International Ltd. — has purchased Speedo North America from PVH, which is also the parent company to brands including clothing giant Calvin Klein.

Pentland bought the brand from PVH for $170 million cash, PVH announced. The transaction is expected to close in April and all current Speedo North America employees will continue their roles under Pentland, according to a release.

“This is an exciting and positive time for the brand, as this strategic business decision will reunite Speedo business globally under Pentland. We are confident team is best positioned to capture the full potential of the iconic brand and its influence,” PVH president of Heritage Brands Sportswear & Speedo USA Geoff Barrett said. “A global Speedo brand will be an undisputable leader in this industry in an especially exciting year with the Summer Olympics in Tokyo.”

Speedo International has operations in Australia, China, Japan, Korea, France, Italy, Israel, Poland and the U.S, according to Bloomberg. This sale appears to unite the national brands under one umbrella.

PVH was previously paying a $1 million annual licensing fee, in perpetuity, to Speedo International Limited for the use of the Speedo brand in North American and the Caribbean. UK-based Pentland owns the rights to an additional slew of major brands including Lacoste, Canterbury and Berghaus.

Once dominant in the competitive swimwear space with its innovative Fastskin and LZR Racer suits, Speedo has recently faced competition from TYR and Arena (the latter especially internationally), as well as up-and-coming brands. Speedo has also pushed into the leisurewear space, launching fashion swimwear and activewear lines.

Current Speedo athlete reps include Caeleb Dressel, Ryan Murphy, Nathan Adrian, Kathleen Baker, Hali Flickinger, Becca Meyers, Kevin Cordes Missy Franklin, Mack Horton, Pernille Blume, Jaz Carlin, and others.

Speedo International and Speedo USA are both SwimSwam partners.

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AfterShock

The unification makes sense. Now why can’t all those Ray’s Pizza shops in NYC unite – Ray’s Pizza, Original Ray’s Pizza, Famous Original Ray’s Pizza, Famous Ray’s Pizza, Ray’s Original Pizza…

Swimmy

Carl’s Jr and Hardee’s? 🙂

Natas

Checkers and Rally’s?!

Corn Pop

Everybody loves Rays .

Chest Rockwell

The real Original Rays was on 6th Ave and 11st. The rest are all fakes.

AfterShock

According to Wikipedia, the one on 11th st was cited as the first Rays Pizza by Santa Claus in the movie Elf, but then claims that the first Rays Pizza was on 27 Prince Street in Little Italy.

Steve

speedo buys speedo to create a speedo monopoly

Ol' Longhorn

Gotta get me some Speedo leisurewear, then hit the clubs.

About Torrey Hart

Torrey Hart

Torrey is from Oakland, CA, and majored in media studies and American studies at Claremont McKenna College, where she swam distance freestyle for the Claremont-Mudd-Scripps team. Outside of SwimSwam, she has bylines at Sports Illustrated, Yahoo Sports, SB Nation, and The Student Life newspaper.

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