The fallout continues for Ryan Lochte following the Rio gas station incident involving USA teammates Gunnar Bentz, Jack Conger and Jimmy Feigen.
Following the announcement that longtime Lochte sponsor Speedo would be ending its relationship with the 2nd most decorated swimmer of all-time, two more sponsors have also cut ties with the 32-year-old.
Ralph Lauren, for whom Lochte was a featured athlete, has announced it will not be renewing its contract with the 2016 Olympic gold medalist. Per an email to SwimSwam, the brand states:
Ralph Lauren continues to proudly sponsor the U.S. Olympic and Paralympic Team and the values that its athletes embody. Ralph Lauren’s endorsement agreement with Ryan Lochte was specifically in support of the Rio 2016 Olympic Games and the company will not be renewing his contract.
Additionally, ESPN is reporting that Syneron-Candela, the company for whom Lochte represented its ‘gentle hair removal’ line, has decided to no longer pursue any agreements with the swimmer.
“We hold our employees to high standards, and we expect the same of our business partners,” the company said. “We wish Ryan well on his future endeavors and thank him for the time he spent supporting our brand.” (ESPN)
Regarding the parting from Speedo specifically, Lochte’s public relations firm released the following statement:
“I respect Speedo’s decision and am grateful for the opportunities that our partnership has afforded me over the years,” he said. “I am proud of the accomplishments that we have achieved together.”
Additionally, Airweave, a bedding-top manufacturer, has announced that they’ve terminated their agreement with Lochte. Airweave is also the title sponsor of the FINA World Cup series.