Watch: Franklin, Lochte And More Launch ‘Speedo Fit’ Aquatic Training

Watch Missy Franklin, Cullen Jones, Ryan Lochte, Nathan Adrian, and Natalie Coughlin launch Speedo Fit, a new aquatic training regimen.


Design the Perfect Cap with SwimCapz Custom Designer on SwimSwam

SwimCapz has built an easy-to-use tool to design your own swim caps and have them delivered right to your door.


The Athlete In You

Custom Woven Towels is the leading source for custom swim towels

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ROKA wins Red Dot Award for Product Design of their R1 goggle

The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.

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Kelsi Worrell 100 Fly – Most Dominant Swim of Women’s NCAAs

As fans, in reviewing competitions, we have found it fascinating to view each meet through the perspective of ultimate domination.

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Work it Out! Get the Lo Look

The long course season is upon us and it is time to get your spring training on! Try this look to get you through those long workouts and look fab while you work for your goals straight into summer.

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The Next Evolution of the Team Store is Here

Building on its popular team store platform launched over three years ago, the Team Division has unveiled its newest online platform: the online team store with full customization capabilities.

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Arena signs American butterfly talent Felicia Lee

Felicia Lee: “I’m really stoked to be joining Team arena has we head towards an exciting year. The arena staff has been tremendous not only in their support for me but also their belief in what I can do.

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You Won’t Be The Same After Watching Michael Phelps’ New Under Armour Ad

Be moved by watching the greatest Olympian of all time, Michael Phelps, grind away in the latest Under Armour ad.


Learn about FINIS Edge Fins (Video)

Comfortable, high velocity swim fins. Ultimate speed fins designed to optimize training without interrupting a natural kick cycle or compromising on comfort.

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Win 50 Free Custom Woven Swim Team Towels!

Use the following hashtag when posting photos of your new towels on Instagram, Facebook, or Twitter for a chance to win 50 free 30” x 60” beach towels. #CustomWovenTowels

  3 Comments Unveils 4th Annual 2016 Tech Suit Review

The web’s most popular swim shop is unveiling the web’s most popular tech suit review this week. On Tuesday, March…

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Global Debut: Powerskin Carbon Ultra Official Release

The Powerskin Carbon- Ultra incorporates a new level of support and movement management with an internal structure – the ULTRA-LINK SYSTEM – designed to optimise the athlete’s physiology.

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Tucker Dupree and Michelle Konkoly Break 3 American Records

Tucker Dupree and Michelle Konkoly set 3 new American Records this past weekend at the ECAC Championships, held at the US Naval Academy.

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SWIMBOT: Better On Technique when swimming!

The first device that will instantaneously correct your swimming technique.