What Does A $200 Million Athletics Budget Look Like?

Anya Pelshaw
by Anya Pelshaw 5

January 21st, 2024 College, News, SEC

The University of Tennessee brought in over $202 million in revenue in the 2023 fiscal year. Out of that operating revenue, the women’s swimming and diving program brought in over $416,000, the 4th highest women’s program. The men’s program brought in over $254,000, the 4th highest out of any men’s program.

Earlier this week, SwimSwam reported on Cal and UCLA’s growing budget deficits within their athletic departments. Both schools are switching conferences this year in the large conference realignment happening this off-season.

Tennessee, on the other hand, does not look like they are having a growing budget deficit. This was the first time the school has eclipsed the $200 million mark in operating revenue. The school also had large growth rates in ticket sales, concessions and parking, contributions, and licensing, ads, and sponsors.

View Tennessee’s full fiscal year report here. 

The most important numbers are that the school had $202,097,305 in total operating revenue and $191,032,519 in total operating expenses, marking a profit of over $11 million.

On the swimming/diving-specific end, the school earned $416,193 in operating revenue from women’s swimming and diving. Only women’s basketball ($3.87 million), softball ($1.03 million), and volleyball ($425,772) had a greater operating revenue. This placed women’s swimming and diving ahead of golf, rowing, soccer, tennis, and track/cross country.

Men’s swimming and diving earned $254,070 in operating revenue, the 4th highest on the men’s side. Football brought in over $134.9 million, men’s basketball brought in over $21.87 million, and baseball brought in over $4.33 million. Swimming and diving brought in more operating revenue than golf, tennis, and track/cross country.

A large difference between the men’s and women’s swimming and diving operating revenue numbers came through the “ticket sales” revenue details. Women’s swimming and diving reported $159,008 in revenue while the men’s program had $0 in revenue. Although specific details are not given on these ticket sales, the school hosted the 2023 NCAA Women’s Swimming and Diving Championships in March.

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Go the Distance
9 months ago

As the richest conference, the Big Ten has zero excuse for cutting swimming and diving programs. Looking at you MSU.

Swimgeek
Reply to  Go the Distance
9 months ago

Iowa too

Former Big10
9 months ago

Very curious decisions, from schools who have cut program’s in the last few years, ie: https://www.2adays.com/blog/the-decline-of-mens-swimming-and-diving-in-the-ncaa/

Especially when it’s not negative data…. The NCAA needs to step in and save OLYMPIC sports, sadly it’s not just swimming…

“hey boss, we’re tens of millions in debt. closing in on hundreds…”

“okay, what do you suggest”

“well, cutting the swim team/s will save about 500k a year.”

“dang, you’ve done some great work. let’s make the cut’s, and then we can give raises to the football/basketball coaches”

“But, boss…?”

“Men’s wrestling/gymnasitcs/golf/tennis… what other sissy sports are left that take away money for REAL sports?”

Me, an Iowa alum, and what I think actually goes on during these “meetings”.

Former Big10
Reply to  Former Big10
9 months ago

Just look at the money Iowa athletics spent on lawsuits/early terminations during the Barta reign. It’s embarrassing. Team’s could be saved 10x over if there were just a little more competency in the admin offices. Yet, I still get phone calls asking for donations to the athletic department…. READ THE ROOM. rant over. apologies.

Former Big10
Reply to  Former Big10
9 months ago

Better give another Ferentz kid a job with the football team!

About Anya Pelshaw

Anya Pelshaw

Anya has been with SwimSwam since June 2021 as both a writer and social media coordinator. She was in attendance at the 2022, 2023, and 2024 Women's NCAA Championships writing and doing social media for SwimSwam. She also attended 2023 US Summer Nationals as well as the 2024 European Championships …

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