Missy Franklin Remains Steadfast in her Decision to Forego Millions

Missy Franklin, the most celebrated female Olympian from the 2012 London Olympic Games, is staying true to her word. She will attend college and forego millions in potential endorsement revenue.

While that has been Franklin’s well-publicized plan all along, some sources felt Franklin might reconsider given her global visibility and star-power. After media-rounds on the talk-show circuit, a cameo appearance on film with A-list stars Vince Vaughn and Owen Wilson, and carepackages from Justin Bieber, Franklin remains America’s Darling.

After winning five Olympic medals, four of which are gold, Franklin wants the college experience more than the pro-lifestyle. Thursday night, Franklin celebrated USA TODAY’s 30th anniversary and reiterated her feelings on the subject to the media outlet:

“I love being a part of a team and I know in college sports that’s amplified by a hundred… Every time you go to a meet you see the college team walk in together cheering for each other. That’s so cool, and I want to be a part of that… I know that the teammates I have in college are gonna be my bride’s maids in my wedding. I would love to swim professionally one day, but I know right now swimming in college is what my heart really wants to do.”

Industry analysts have varying estimates on what Franklin could’ve earned had she given up her eligibility and gone pro, $1,500,000, $3,000,000, even $10,000,000.  However, they all add that Franklin missed her earning window, the 18-month time period leading up to the Olympic Games. That’s when most endorsement deals are made. Franklin will always be marketable after her star-turn in London, and, if she decides to turn pro in 2015, she’ll surely be well-compensated for her brand strength.

NOTE: Franklin’s first college recruiting trip here. 

NOTE: USA Today confirmed that Franklin did miss the Olympic Team’s visit to the White House to meet President Obama and The First Lady. Franklin explained to USA Today, “I have school and I didn’t want to miss it.” 

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I think this is a commendable decision. Of course, if she choose Texas, so much the better!


She seems to continue to get exposure. I saw where she is going to be the grand marshal at the Fiesta Bowl and will do the coin toss prior to the game. She loves football! (too bad Cal lost to the Wolfpack….. 😉

As someone who knows Missy, she is steadfast in her decision to swim in college. Its not about money right now. She values experience way more than money, and she is genuine in everything she wants to accomplish. Whichever school she ends up at will be lucky to not just have an Olympic medalist on the team, but a star personality as well. No one picks you up and makes you feel confident in your own abilities like Missy does.

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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