Even with the greatest Olympic swimmer of all time, Michael Phelps, enjoying his life in retirement, we’re still treated to celebrity-type appearances by the GOAT throughout the media. Most recently, Boomer’s dad appeared in the newest commercial for ‘Silk’, America’s top plant-based beverage brand.
In a new ad campaign entitled “Progress is Perfection”, 32-year-old Phelps is actually not the center of attention. Instead, the video highlights the routine of ‘Greg’, the ‘hardworking everyman’ who just does his own thing with Phelps ‘butterflying’ around him in the pool.
Per its news release, Silk believes that any small step towards a healthy, active, and positive life should be considered progress, and that is ‘perfect’. As such, the video shows Greg drinking Silk every morning and swimming laps every day in an effort to be healthy, having no goals of achieving Phelpsian levels of fitness.
“We see a lot of extremes around food and healthy living these days, but that’s not real life for most people and Silk recognizes that,” said Carlos Veraza, President of Essential Dairy & Plant Based for DanoneWave. “The message of the Progress is Perfection campaign is if you’re making choices that are just a little better, however you define ‘better’, then that is perfection.” (PR News)
Whatever the message, we’re just happy to see Phelps getting wet again!
I bought the same bike that is in this commercial the day before the Olympics started. Marked down from $249.00 to $59.00. what a deal.
I’m tickled that everyone here is so happy to see Michael having some low-Key light-hearted fun. Admittedly I’ve worried about how the GOAT would cope with retirement from competition. This ad is a good sign.
I’m starting to get over his retirement. Dressel’s helping me.
Me too!
Great commercial. And he doesn’t look retired!
Progress is Perfection? I don’t think so. Progress is Progress. Phelps is Perfection!
I think this is a very good commercial. Uses Michael in a lighthearted but appropriate way to sell the product. Plus now I am rooting for Greg 🙂
Greg taking swimming lessons. Greg At a Masters swim meet and coming in second last. Or third on the podium going nuts with excitement. Greg at the next Olympic trials. entering the pool looking like he is going to swim but really it is his lunch bag packed for the session. Greg going to the next Summer Olympics – maybe he is a pilot in his day job or flight attendant, cook, or doctor for athletes. In only 30 seconds Greg has my heart.
Agree with PACFAN. It’s great to see MP having a little light hearted fun in this commercial. Especially when Greg blocked our view of the GOAT with the Silk box. Pretty amusing.
Keto (a fat based diet) is perfection. Silk (and Bulletproof Coffee or Tea mixed with Kerrygold Butter) helps me achieve my fat macros and avoid carbs, fueling me in my lifelong quest to redistribute the balance of wealth so that everyone in the world has the chance to enjoy a happy, healthy life, in addition to saving the planet from overproduction so that my future grandchildren are able to breathe oxygen and not carbon dioxide. We are all responsible. Consume more fat, and be a hero.
#fatasfuel #ketones #BACONNN #savetheplanet #capitalismkills #glutenkills #sugariscancer
I downvoted this until I got to the hastag.
Capitalism does kill, my comrade.
I often ignore the success of the capitalistic markets and take life advice from Tammy as well. ?
For some reason it brings me joy to see the GOAT in this commercial having fun with “Greg”
Same! Love the self-deprecating humor, similar to Lochte’s appearance in NatGeo’s Shark Week (err, I mean, SharkFest) commercial (viewable on youtube)