Even with the greatest Olympic swimmer of all time, Michael Phelps, enjoying his life in retirement, we’re still treated to celebrity-type appearances by the GOAT throughout the media. Most recently, Boomer’s dad appeared in the newest commercial for ‘Silk’, America’s top plant-based beverage brand.
In a new ad campaign entitled “Progress is Perfection”, 32-year-old Phelps is actually not the center of attention. Instead, the video highlights the routine of ‘Greg’, the ‘hardworking everyman’ who just does his own thing with Phelps ‘butterflying’ around him in the pool.
Per its news release, Silk believes that any small step towards a healthy, active, and positive life should be considered progress, and that is ‘perfect’. As such, the video shows Greg drinking Silk every morning and swimming laps every day in an effort to be healthy, having no goals of achieving Phelpsian levels of fitness.
“We see a lot of extremes around food and healthy living these days, but that’s not real life for most people and Silk recognizes that,” said Carlos Veraza, President of Essential Dairy & Plant Based for DanoneWave. “The message of the Progress is Perfection campaign is if you’re making choices that are just a little better, however you define ‘better’, then that is perfection.” (PR News)
Whatever the message, we’re just happy to see Phelps getting wet again!