FINIS, a world leader in technical swimming products that maximize your fitness potential and technique, announces Plamen Nikolov as the General Manager of FINIS Europe. Nikolov brings 12 years of corporate experience in sales, marketing and management, and has previously held positions as Sales Director for Toyota, Commercial Director for Daihatsu, and Business and Marketing Development at MSPS International and Hensel Electric International.
Nikolov started in January, and has already visited the FINIS USA office to meet the staff and receive in-depth training in each department.
“I am very excited to join the company because of the advanced technologies, unique products and dedicated employees,” Nikolov said. “FINIS’ growth in the international market has steadily increased over the years and I intend to set the highest standards for customer service and satisfaction during this time.”
Nikolov, a native of Bulgaria, is also fluent in English, Russian and German. He earned his master’s degree from Sofia University and doctorate degree from University of Klagenfurt. Among his educational accomplishments, the Austrian Ministry of Education and Culture also granted Nikolov the Ernst Mach Scholarship Award.
Founded in 1993 in Northern California, FINIS was started by John Mix and Olympic Gold Medal Swimmer Pablo Morales. The Monofin and the Swimmer’s Snorkel were the first products they developed for the US market; afterwards, they continued to focus on creating training tools for swimmers and coaches worldwide. FINIS products are currently available in over 65 countries and are used by US and International Olympic teams, elite triathletes, and fitness swimmers.
Innovative research and design is FINIS’ highest priority. This dedication has resulted in truly unique products such as: the Swimmer’s Snorkel, which is recognized as the paramount tool to improve a swimmer’s technique, the SwiMP3 that uses bone conduction technology to play music instead of using ear buds, and the Z2 Zoomers fins, which demonstrate an intimate understanding of swimming musculature, hydrodynamics, and engineering.