Swim Often, Swim Smarter

How to use the new FINIS Axis Buoy (Video)

The Axis Buoy can be used as a traditional buoy, which isolates the legs and utilizes the core and upper body muscles, but it also can be used as an ankle float.

  Comment First!

Read more »

FINIS Releases The Instinct Paddle

FINIS, a world leader in technical swimming products announces the release of the Instinct Paddle. The Instinct is modeled after the popular FINIS…

  Comment First!

Read more »

Jason Dunford signs with FINIS through Rio 2016

“I am excited to be extending my partnership with FINIS as I continue training on the road to my third Olympics in Rio,” says Dunford.

  2 Comments

Read more »

FINIS Fit February Delivers Free Workouts Every day for the Entire Month

A free workout will be offered once a day at FINISinc.com/Fit-Feb or on the FINIS Swimming Facebook page throughout the month of February. (Featured Image: Anthony Ervin uses the FINIS Dryland Chord.)

FINIS Sponsors Ironman World Champion Frederik van Lierde

Van Lierde has had an extremely successful past few years on the international triathlon circuit, claiming podium finishes in a handful of events. He became the European champion in the 2007 Long Distance Triathlon, which began his ascension to the top of the sport.

FINIS Lands New Zealand Open Water Swim Star Kane Radford

Radford is arguably one of the most exciting young swimmers to watch race in the sport of open water. He was selected for the Men’s 10k in the 2012 Olympics but did not meet the qualification standards of his federation to be sent to the Games.

FINIS Reaches Under The Sea To Raise Awareness

FINIS, a world leader in technical swimming products announces the addition of two new brand ambassadors, Mermaid Kariel and Hannah Mermaid. Hannah and Kariel are joining the FINIS team to grow brand awareness through their fitness training, natural resource conservation, and underwater photography efforts.

More Swim Often, Swim Smarter

What are the Advantages of Strapless Paddles

The paddle is nothing new to the swimming community. You can find a pair in just about every size and shape imaginable if you take the time to shop around. So what makes a paddle good and what makes a paddle bad?

FINIS Vapor Launches January 2014, Video Teaser

The Vapor tech suit uses hydro-reflective technology to repel water and increase your optimal efficiency.

Building Leg Drive & The Snorkel

One of the key advantages to using the Swimmer’s Snorkel is that it allows you to work on other areas of your stroke without being interrupted by the need to breath.

Add Intensity to your Workout with Zoomers Gold

The Zoomers Gold are an absolute staple for any level of swimmer. They add intensity to any workout, making it an invaluable tool for training. The added resistance and weight of the short blade fin adds strength and muscular endurance to the critical leg drive of every stroke.

Strapless Paddles Safer & More Effective

Swimming with large, bulky paddles puts strain on the shoulder joint and can damage or wear down the swimmer over longer intervals of training. Overuse or any incorrect stroke mechanics over thousands of repetitions is a proven recipe for injury and loss of efficiency in training.

Perfect Freestyle Catch with the Agility Paddles

Courtesy of FINIS, a SwimSwam Partner. Featured Swimming Photo: Anthony Ervin, Olympic Champion. The Agility Paddles have been a huge success since…

Breaststroke Efficiency with the Tempo Trainer Pro

Finding and maintaining a consistent tempo while swimming breaststroke is the cornerstone for an efficient stroke. One way to achieve this optimal stroke tempo for breaststroke is to use the Tempo Trainer Pro. (Featured Image: Anthony Ervin, Olympic Champion)

Make Training Fun with the Mermaid Fin

There is often only one opportunity to introduce a child to the sport of swimming. The FINIS Mermaid Fin is a legitimate early training tool that introduces our great sport in a fun and imaginative way, making it a great addition to any backyard pool or swim center.

Sculling Paddles for an Early Catch

No matter what level of swimmer you are, there is always room to improve your “feel” for the water.

FINIS Announces Sponsorship of Mallory Weggemann

“We are extremely lucky to have such an incredible swimmer join our team,” said FINIS President John Mix. “It would be enough if all she did were win gold medals and set world records, but this young woman is so remarkable on her own. Her drive, her will to succeed, to overcome adversity; we can all learn a lot from Mallory Weggemann.”

Don't want to miss anything?

Subscribe to our newsletter and receive our latest updates!