Fike Swim Launches the SWOCK

by SwimSwam Partner Content 13

April 01st, 2021 News

courtesy of Fike Swim,  a uniquely innovative SwimSwam partner

Combining the simplicity of a windsock with 21st century technology, the SWOCK will redefine swim analytics.

Fike Swim is excited to introduce the swimming world’s first commercially available tool to measure speed, the SWOCK. The SWOCK takes the simplicity of a windsock and infuses it with modern technology. It easily straps to a swimmer’s head and provides real time feedback to coaches on a swimmer’s speed and direction.

SWOCK Benefits

  1. Real time feedback to measure your progress
  2. Collapses for easy transport
  3. Quick on and off

The SWOCK can be operated by a team of three: an angle analyst, a stopwatch reader, and a software data analyst.

  1. An angle analyst measures the angle of the SWOCK relative to the water surface in five-degree increments and records the measurements for each yard swum.
  2. The stopwatch reader records the time for each yard the athlete swims.
  3. The software data analyst interprets the measurements taken by the hardware embedded in the SWOCK and compares results to the readings taken by the angle analyst and stopwatch reader.

Together the three operators can gather data in minutes to help swimmers understand their performance. Fike Swim will train your team to become proficient in SWOCK metrics. We offer an easy two-day online training class and reliable customer support for any day-to-day questions or trouble shooting. But the best part is the price!

Introductory Pricing!
Through April, we are offering the SWOCK Suite of Products at low introductory rates. The full suite includes the SWOCK, online training course, and the software.

SWOCK: $499, normally $599
Online Training Course: $99/person, normally $149
Software Subscription: $49/mo with a 5-year subscription, normally $59

This invaluable tool and the low introductory rates are only available while supplies last, so hurry! Go to to order yours TODAY!

And stay up to date with the latest from Fike Swim:


About Fike Swim

“We design products exclusively for the toughest sport in the world.  We unapologetically place swimmers on a pedestal.  The rigors they embrace on a daily basis can only be understood by another swimmer and they deserve a company focused 100% on helping them succeed.  Whether you’re just starting out or training for Tokyo, we stand behind you.”
-James Fike, Founder

Fike Swim Products was born when founder James Fike put a brick on top of a kickboard and transformed just another legs-only kick set into a total body workout felt into the next day. Since then it’s been our mission to create unique swim equipment with the single-minded goal of making you faster. We don’t sell toys. We create tools to help you reach your potential.

Fike Swim is a SwimSwam partner.

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5 months ago

Woke up early to see what SwimSwam has for us on April 1st.

5 months ago

April Fools? Or is this a real product?

Lucas Caswell
5 months ago

Happy 1st. Also, a brick? Not a bad idea. Sounds better than tombstone kick.

Last edited 5 months ago by Lucas Caswell
Reply to  Lucas Caswell
5 months ago

HA You got that right!

Lucas Caswell
Reply to  Khachaturian
5 months ago

Imagine doing tombstone with fike’s weighted board

5 months ago

Fully expected you guys to go with the “dressel switches to Canada” story with him wearing the Canadian LZR

5 months ago

Nice job Fike for joining swimswam on this April Fools joke. Had to double check Fike’s website to make sure it was a joke 🙂

USA 4x100 Medley Gold Medel 2021
5 months ago

Not sure if this is April Fools or real

Reply to  USA 4x100 Medley Gold Medel 2021
5 months ago

They don’t usually open the comment section for advertisements. So… if it isn’t a dumb enough product (or bad enough photoshopping) for you, this should be the hint that it’s for April Fools.

Lucas Caswell
Reply to  FST
5 months ago

But wait, if the wave III and IV article was April fools, would they have two?

5 months ago

Couldn’t find this for sale on your page! You need to update it quick!

5 months ago

I don’t care if this is an April fools or not, make this happen. I need this in my life.