SwimOutlet.com has launched a sister site called YogaOutlet.com while unveiling its first brand Yoga-targeted brand campaign.
The new campaign is entitled “Bend with Confidence” and emphasizes YogaOutlet.com’s broad selection of Yoga pants that pass the “bend test,” while highlighting the fact that YogaOutlet.com has the largest inventory of Yoga products at the best prices on the web.
“With the formal launch of YogaOutlet.com this spring, we wanted to create a campaign that was light-hearted and made people laugh, while also highlighting the fact that we feature a wide range of high-quality Yoga pants at great prices and value. You don’t need to spend $98 for a pair of yoga pants to get great quality” said Alexander Sienkiewicz, CMO for Spiraledge, Inc., the parent company of YogaOutlet.com and SwimOutlet.com. “This is the kind of playful sense of humor that has helped make SwimOutlet.com the web’s most popular swim shop, and we are aiming to mirror the scale and success of SwimOutlet.com with the launch of the new YogaOutlet.com.”
YogaOutlet.com features over 50 brands and more than 130 styles of Yoga bottoms starting at $22.95 – offering plenty of choices for bottoms that pass the “bend test.” Customers receive free regular shipping on orders over $49 and free 1-2 day shipping on orders over $99. Some top yoga pants available at YogaOutlet.cominclude brands like Lolë, Beyond Yoga and prAna.
SwimOutlet.com was named in Internet Retailer’s Hot 100 list and Top 10 Mobile Retailers in 2011. YogaOutlet.com was launched in beta phase in 2012 with targeted trial tests for the last several months. Even during beta phase, YogaOutlet.com has grown its social presence boasting over 10,000 Facebook likes. In 2013, the sites were awarded the STELLAService “Elite” seal for superior customer service with only 5% of reviewed online retailers achieving the “Elite” rating.
This is an unedited press release. SwimOutlet is a swimswam partner.
