Shout From The Stands: SwimAtlanta Outlines The Financial Benefits of Transitioning to AAU

This is Part Two of an editorial from SwimAtlanta, a swimming club that has remained among the top-three in the United States in terms of size and registration for decades.  SwimAtlanta, among other swimming clubs in the U.S., registered many of its members with AAU in 2023 – rather than, or in addition to, USA Swimming. USA Swimming released their 2023 registration numbers in late March of 2024, reporting that enrollment fell by 18,000 members, a 4.61% decline.   See Part One: SwimAtlanta Is Growing The Sport Of Swiming With AAU.  

By SwimAtlanta 

Financial Benefits of Transitioning to AAU

The decision to transition to AAU Swimming was not only driven by immediate operational benefits but also by significant financial advantages for both SwimAtlanta and its families. This article will explore how AAU simplifies the registration process, reduces costs, and ultimately respects the value of family time—a top priority for SwimAtlanta.

Simplified and Streamlined Registration Process

One of the most significant advantages of transitioning to AAU is the simplified and streamlined registration process. Under the previous USA Swimming system, families were responsible for registering their swimmers, often leading to delays, errors, and additional costs. With AAU, SwimAtlanta takes care of the entire registration process for all swimmers, ensuring that each athlete is correctly registered and ready to compete without any hassle for the parents.

This streamlined process not only saves time but also eliminates the stress and potential complications of managing registrations. Families no longer must worry about choosing the correct membership type or whether their swimmer is fully covered. SwimAtlanta’s automatic registration ensures that every swimmer is set up from the start, allowing families to focus on what matters most supporting their swimmers and spending quality time together.

Cost Savings for Families

Transitioning to AAU has brought about substantial cost savings for SwimAtlanta families. The membership fees under AAU are significantly lower than those of USA Swimming, with youth athlete memberships costing just $20. This reduction in fees makes competitive swimming more affordable and accessible, allowing more families to participate without the financial strain that can come with higher costs.

Moreover, the simplified registration process reduces hidden costs and the need for families to correct errors or upgrade memberships. By managing registrations internally, SwimAtlanta ensures that there are no unexpected expenses, providing families with a clear and predictable financial commitment.

Beyond just the membership fees, the overall structure of AAU meets tends to be more cost-effective. Meet entry fees are generally lower, and because SwimAtlanta handles all the logistics, families experience fewer last-minute changes or additional charges. This level of predictability and cost control is a significant benefit for busy families who need to manage their time and finances efficiently.

Valuing Family Time

At SwimAtlanta, we recognize that our swimmers’ families lead busy lives, balancing work, school, and other activities. That’s why our number one focus is to maximize the experience for our families by valuing their time and making swimming as convenient and enjoyable as possible.

The transition to AAU aligns perfectly with this goal. The simplified processes and lower costs mean less time spent on administrative tasks and more time available for family activities. Whether it’s spending a weekend together or simply enjoying the downtime between swim practices, our approach under AAU is designed to give families back their valuable time.

Additionally, SwimAtlanta’s commitment to handling the registration process and ensuring a seamless experience at meets means that families can focus on supporting their swimmer rather than dealing with logistical headaches. We believe that swimming should enhance family life, not complicate it, and our partnership with AAU helps us deliver on that promise.

A Comparison: Swim Meet Participation Under AAU vs. USA Swimming

To better illustrate the benefits, let’s compare the experience of a fictional swimmer, Sarah, under both the AAU and USA Swimming models as she prepares to participate in a swim meet.

Scenario 1: Sarah Under the AAU Model

Sarah’s parents register her with SwimAtlanta under the AAU model. The process is handled entirely by the club, and her $20 membership fee (which SwimAtlanta covers) covers everything she needs to participate. Meet fees are lower, and there are no unexpected charges. The family appreciates the straightforward approach, which allows them to focus on Sarah’s performance and enjoy the event as a family. The time saved from not having to navigate complex registrations or deal with unexpected costs is time they can spend together.

Scenario 2: Sarah Under the USA Swimming Model

Under the USA Swimming model, Sarah’s parents are responsible for her registration. They spend time navigating the various membership options, and if they make an error, it could lead to additional costs or even insurance issues. When it comes time for the meet, they find that the entry fees are higher than expected, and any errors in registration could mean Sarah is not eligible to compete. This adds stress to an already busy family schedule, detracting from the enjoyment of the event.

SwimAtlanta’s Commitment to Growth and Development

While SwimAtlanta now automatically registers all swimmers with AAU Swimming, we remain active with USA Swimming. Our goal is to expose young athletes to year-round swimming, allowing them to grow both as athletes and individuals. By offering a streamlined and cost-effective approach, we help families support their swimmers’ development without unnecessary financial or time burdens.

We understand that family time is a top priority for our swimmers’ families. Our approach under AAU is designed to respect and maximize this time, ensuring that swimming enhances family life rather than complicating it. By making the registration process easy, reducing costs, and managing meet logistics, we help families focus on what matters most—each other.

The transition to AAU Swimming has brought a wealth of financial benefits to SwimAtlanta and its members. By simplifying the registration process, reducing costs, and valuing family time, AAU has proven to be a financially and logistically sound choice for the club. SwimAtlanta is committed to providing an experience that enhances both the lives of our swimmers and their families, allowing everyone to enjoy the sport to the fullest.