Pro Swim Video Report: Wasserman Explains International Swimming League Marketing Opportunities

SwimSwam attended the 2018 ASCA World Clinic in Anaheim, California. The ASCA World Clinic is often used as a platform to engage swimming coaches on new ideas.  This year the International Swimming League, ISL, presented their concept of a pro swimming league with pro teams competing frequently in competitions globally. ISL presented near and longterm goals seeking valuable feedback from the american swimming coaching community.


ISL engaged Wasserman Media Group for services and support.  In this video Wasserman explains their research into a pro swimming league. Wasserman has in-depth experience in the Olympic market. Currently they represent Olympic swimming stars Katie Ledecky and Simone Manuel.  Moreover Wasserman Media Group Founder and CEO, Casey Wasserman, lead the successful bid for Los Angeles to host the 2028 Olympic Games. Casey Wassermann is also the president of the L.A. Olympic Organizing Committee.

ISL Leadership At ASCA:

SwimSwam spoke with ISL leadership in Anaheim at-length off-camera, striving to gain insight into the scale of this endeavor, their challenges, and their early successes.  Reporting on ISL will be ongoing, detailing pro team formations, the competition format, and the event calendar.  At this point, ISL is in the business and development phase.

SwimSwam reached out to FINA for comment. FINA did not respond. When they do, SwimSwam will update this report.

About ISL

Formed in 2017 with the prime goal to launch a new and exciting Club based swimming league on an international scale; The International Swimming League will deliver an inaugural event in 2018 and full multi-location series in 2019.




See the 2017 Energy Standard Competition produced in Rome, Italy, the genesis of the pro swimming league concept:

ISL is a SwimSwam Partner.

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About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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