Speedo Will Redouble Efforts in the US Market says President Jim Gerson

Ryan Lochte, Speedo Athlete (Swim Photo Credit: Tim Binning, theswimpictures)


Arena Wins Bidding for Huge USA Swimming Contract in Historic Shift

Swim News: The hot-pink Arena Powerskin Carbon Pro became popular thanks to wearing by athletes like World Record holder Rebecca Soni (above). Photo Courtesy: ©Tim Binning/


U.S. Masters Swimming Redesigns Website

“A few years ago, we created a new USMS brand identity that showcases Masters swimming’s expanded interests of fitness swimming, triathletes, open water, and of course competitive swimming,” said Executive Director Rob Butcher. (Swim Photo Credit: Tim Binning, theswimpictures)


Istanbul Organizers Reveal Special Perfume for the Championships

Fans will have a chance to take more than memories from Istanbul. Well, “Istanbul Memories” at least. (Photo Courtesy:


FINIS Announces Sponsorship with the University of Alabama Swimming Team

Swim News: “Dennis Pursley and Jonty Skinner aim to lead Alabama back to glory with FINIS.” (Swim Photo Credit: Vicki E)

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Win a FREE TritonWear Starter Pack

Win a FREE TritonWear Starter Pack

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Roque Santos, USA engine behind Engine Swimwear

Industry News: “Roque Santos, Olympic swimmer, with wife Debbie Schultz-Santos, masters swimmer for the Walnut Creek Masters.” (Swim Photo Credit: DS)


Ryan Lochte Signs with New Representation at CAA, Creative Artist Agency

Swim News: “At CAA, Lochte will be handled by a team of agents headed by Lowell Taub. “(Swim Photo Credit: Tim Binning, theswimpictures)


5-time London Olympic Medalist, Coutts, Finally Lands Major Endorsement

Swim News: “In London, Coutts won gold in the women’s 4×100 freestyle relay, three silver medals in the 200 individual medley, 4×200 freestyle relay and the 4×100 medley relay, and a bronze in the 100 butterfly.” (Swim Photo Credit: SPR)

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WADA Proposes Upping Doping Bans to 4 Years; Rejects “Rule 45”

WADA has revealed some of the details of their 2nd draft for the revised 2015 Anti-Doping Code.

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30 Coaches Share $330,000 in Coaches Incentive Program

Dave Salo is one of thirty coaches awarded in USA Swimming’s Coach Incentive Program. (Photo Courtesy: ©Tim Binning/


Michael Phelps’ Olympic Super Agent, Carlisle, Respected as Creative Force

Swim News: “In the afterglow of Michael Phelps’ crowning 22 career Olympic medals, Team Phelps is enjoying the limelight.” (Swim Photo Credit: Tim Binning, theswimpictures)


USA Swimming’s “Aqua Zone: Nominated for National “Event Techonology Award”

Swim News: Young swimfans enjoy the “swimulator” at USA Swimming’s 2012 Aqua Zone (Swim Photo by New Waves Swim Team head coach JP Roy)

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Dear Nick, A Letter to Nick Thierry

A letter to the late Nick Thierry written by Jeff Grace. (Photo Courtesy © Tim Binning,


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