USA Swimming Releases Safe Sport Handbook

USA Swimming today announced the release of its first-ever Safe Sport Handbook which is designed to help USA Swimming members implement safe sport practices at the local level.

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FINIS Sponsors Elite Open Water Swimmer Nicoletta Simonazzi

Photo credit: Mike Lewis / / follow @mike2swim

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Olympic Swimmer Emily Silver Moves to Sports Marketing at has hired 2008 Olympic silver medalist and former Cal star Emily Silver as a Marketing Communications Associate. Silver will begin…

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Haircare and Skincare Company Launches Swim Team

From Dr. Andrew Chadeayne, Inventor of SwimSpray: Swimmers are rapidly learning about SwimSpray’s advances treating chlorine damaged hair and dry…

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ISHOF Announces Recipients of the Inaugural Esther Award

“Esther Williams was a national swimming champion in 1939. Unable to compete in the 1940 Olympics because of WWII, she turned professional and swam alongside Olympic Champion and Tarzan star Johnny Weissmuller in the Billy Rose Aquacade in San Francisco.”

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Phelps Signs Big Endorsement…in Another Sport Not Named “Swimming”

Michael Phelps played another pro-am tournament today, along with his custom-made Ping red, white, blue, and of course gold golf clubs. (Photo Courtesy: Ping)


USA Swimming Holds Inaugural Safe Sport Leadership Conference

“The conference featured 165 attendees, including representatives from 20 other Olympic and Pan American sports organizations.”

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Arena Goes Back to Roots; Signs Another Major Federation

Arena has signed its 19th national federation, adding more Olympic medals to its stable.


Jamie Fabos Olsen Hired as Arena USA Manager of Marketing Communications and Events

“After 7 fabulous years with USA Swimming, I am moving on, and am happy to report that I will remain in the swimming community,” Fabos Olsen explained. (Photo Credit: ArenaUSA)

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Arena Signs Two Huge European Sponsorships

(Stock Photo of Olympic Nice Swimmer Courtesy: Olympic Nice Natation)


Alan Welco Will Be the New Managing Director of Sales at Finis

“Alan brings over 30 years of successful sales management experience from the high technology industry, including the last 13 years at KLA-Tencor.”


Swimmer Requests Taco Bell Speedo with Think Outside of the Buns on the Back

Swim News: “Swimmer hits social media jackpot, but would you wear “Think Outside of the Buns” on the butt of your suit?”


Financial Visionary of the Year, 2012 Swammy Award Winner, Matt Farrell

“Matt Farrell, USA Swimming’s Chief Marketing Officer, is on the young side, but he has a long history in marketing.” (Swim Photo Credit: Tim Binning, theswimpictures)


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