The International Swimming League on Tuesday, in addition to announcing that the finals will be held in Budapest in November, rather than Tokyo in December as hoped, have also unveiled two other key pieces of information.
One is the television schedule for live airings and streamings in the United States, and the other is the Japanese rights holder.
CBS Schedule in the US
The most enlightening piece of the CBS schedule reveal is that, while most of the season will be available via the CBS Sports Network on cable or CBS All Access digital streaming, one session on the series’ opening weekend will run on the CBS over-the-air network.
That network is available for free over the air in the United States, meaning that the estimated 120.6 million + households with televisions, approximately 94% of the American population, will be able to watch that meet on Saturday afternoon from 2-4 PM Eastern Time.
In 2015, CBS estimated that CBS Sports Network was available to about 61 million households via cable, which equates to about two-thirds of households with cable television in the country. The sport fits in with CBS Sports’ stated goals of seeking ‘niche’ sports to fill its airtime and avoid ‘overspending’ on major US leagues like the NBA or the NFL.
More recently, CBS Sports Network says that it is “available to 98 million homes,” which doesn’t mean that 98 million homes have it, and has “over 44 million subscribers.”
The network’s highest rated live sports offerings at present are stops of the PGA Tour, which averaged 2.495 million viewers in 2020.
In December of 2019, Variety did not list CBS Sports Network as one of the 147 most-watched American television networks.
TV ASAHI – Japan Streaming Rights
Also in revealing the schedule, the ISL has announced that TV Asahi will carry the entire season of the ISL in Japan.
While beIN Sports was previously announced as the rights-holder in 10 Asia Pacific nations, that announcement was not specific about which 10, and apparently doesn’t include Japan.
Japan, the host country for the 2021 Olympic Games, is jumping into the ISL in season 2 via the expansion Tokyo Frog Kings club. While that club will be without one of its biggest stars Daiya Seto for the season after a suspension, there is still the opportunity to capitalize on the pending Olympic excitement ahead of the Tokyo Games.
TV Ahasi is one of 7 nationwide television networks in Japan, available to all of its citizens that have TVs.
WHERE TO WATCH ISL 2020 SEASON:
- Algeria, Chad, Djibouti, Egypt, Eritrea, Libya, Mauritania, Morocco, Somalia, Sudan, South Sudan and Tunisia: BeIn Sports
- Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo, Cote d’Ivoire, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho , Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Zaire, Zambia and Zimbabwe: SuperSport
- USA: CBS
- Canada: CBC
- Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Republica Dominicana, Argentina, Colombia, Peru, Chile, Ecuador, Paraguay, Uruguay and Venezuela: Claro Sports
- Brazil: TV Globo
- Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, British Virgin Islands, Cayman Islands, Cuba, Curaçao, Dominica, Dominican Republic, Grenada, Guyana, Haiti, Jamaica, Montserrat, Navassa Island, Puerto Rico, Saba, San Andrés, Providencia, Saint Barthélemy, Saint Kitts & Nevis, Saint Lucia, Saint Vincent & The Grenadine, Sint Eustatius, Sint Maarten, Trinidad & Tobago, Turks & Caicos Island and United States Virgin: ESPN
- Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Philippines, Thailand, East Timor and Singapore: BeIn Sports
- Japan: TV Asahi
- India: Eurosport India
- France, French Overseas Territories, Monaco, Andorra and Turkey: BeIn Sports
- Italia: Sky, Gazetta Dello Sporte
- UK: BBC, Eurosport
- Sweden, Norway, Finland, Denmark: Eurosport
- Russia: Match TV
- Belarus: Belarus TV and Radio Company, Sport 1
- Hungary: M4
- Ukraine, Moldova, Latvia, Estonia: SPORT 1
- Lithuania: Sport 1
- Bosnia & Herzegovina, Croatia, Kosovo, North Macedonia, Montenegro, Serbia and Slovenia: Sportklub
- Middle East
- Barhain, Iraq, Iran, Jordan, Kuwait, Lebanon, Oman, Qatar, the Palestinian territories, the UAE, Saudi Arabia, Syria, Yemen: BeIn Sports
- Israel: Sport 1
- Australia: Seven, BeIn Sports
- New Zealand: ESPN