Courtesy of James Fike, Founder and CEO of Fike Swim.
Coaches like to say, “You don’t choose swimming. Swimming chooses you.” After all, no one in their right mind chooses this sport.
Hours of back and forth fighting a cold, unbeatable opponent. And for what? Sometimes you drop a few tenths and sometimes you add?
No, it’s for that feeling, if only for a moment, that we control the most powerful force on Earth. And if you want more of those moments, you have to do the work no one else will.
You have to put in the time no one else will. We were born for this, but in a sport full of crazy, you gotta be different. Good luck, SWIM DIFFERENT!
And keep up with the latest from Fike Swim here:
About Fike Swim
“We design products exclusively for the toughest sport in the world. We unapologetically place swimmers on a pedestal. The rigors they embrace on a daily basis can only be understood by another swimmer and they deserve a company focused 100% on helping them succeed. Whether you’re just starting out or training for Paris, we stand behind you.”
–James Fike, Founder
Fike Swim Products was born when founder James Fike put a brick on top of a kickboard and transformed just another legs-only kick set into a total body workout felt into the next day. Since then it’s been our mission to create unique swim equipment with the single-minded goal of making you faster. We don’t sell toys. We create tools to help you reach your potential.
Fike Swim is a SwimSwam partner.
