James Fike

Fike Swim: Day 1 Matters

A new season is here giving all swimmers new opportunities to swim fast.  We are fresh off World Championships and inspiration is running high.

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A Hacker, A Bomb Threat, & A Melodious Voice: Starting A Swim Company

Fike Swim has the privilege of being a case study on Product Innovation and Brand Management this semester and the students will ultimately pitch Fike Swim on products they want to “launch.”

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Ironman 70.3 Champion David Kahn to Represent Fike Swim

Fike Swim is expanding its support of swimmers across aquatic sports with the addition of two-time Ironman 70.3 Champion and former Texas Longhorn standout David Kahn.

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A new season is here. Define it on Day 1.

PUMP UP VIDEO! “A new season is here giving all swimmers new opportunities to swim fast. We are fresh off the Olympics and inspiration is running high.”

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Fike Swim: Day 1 Matters

Check out Fike Swim’s new video to channel that inspires you to swim smart, swim tough, and swim different!

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Fike Swim Launches THE SWAG Backpack

James Fike, CEO Fike Swim: “This is the bag I wish I had as an age grouper and collegiate swimmer. It’s everything we deserve but were never given, including the best fabric, zippers, stitching, and other components I could find.”

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Fike Swim Announces THE SWAG with New Commercial

Fike has built a bag for swimmers’ unique needs, offering the most storage in the most user-friendly way with the coolest features.

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Top Norwegian Club Team, Store to Join Fike Swim

One of Norway’s premier club teams, Kongstensvommerne, and its affiliate, swimstore.no, will be the exclusive providers of Fike Swim in Norway for one year.

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The Brick Lands in Europe; Sells Out in U.S., Again

High demand for The Brick has caused it to sell out once again. This time the wait is expected to last just one week. New orders can still be placed on the Fike Swim Product’s website and are estimated to ship out early next week.

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Fike Swim Announces Big Brick Giveaway

You can earn your team FIVE free Bricks, one of the most effective, most versatile training tools out there!

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Better Freestyle with Side Kick, Russian Number, and The Brick

Courtesy of James Fike, inventor of THE BRICK Getting faster is never just about training harder, you have to train…

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Win a Free Brick!

Fike Swim Products is giving away a free Brick, the world’s first-ever weighted kickboard.

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The Brick is Back!

After a surge in sales depleted inventory and resulted in a four-week delay to ship new orders, The Brick is available for sale again. But the company cautions that the new stock may not last long.

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Expect Delays for Sold-Out Brick

“One of the best pieces of equipment I have used since the snorkel. Love how it enables you to kick in a natural position. You feel your core immediately.”

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The Brick Now in Use by 5 of the Top 20 NCAA Division I Teams

THE BRICK is the world’s first-ever coreboard, a 6 lb weighted kickboard that turns any kick set into a total body workout that actually changes a swimmer’s body position in the water—even after the kicking is done.

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