Press release courtesy Speedo USA.
SPEEDO USA, a division of PVH Corp., today announced the launch of the first phase of a new total body aquatic training program, Speedo FIT, ushering in the next evolution of fitness. Created in partnership with EXOS, the global leader in human performance, Speedo FIT is a platform designed to inspire and equip athletes at all levels to explore the unique science and power of training in the water.
“Speedo USA is looking at the water a bit differently these days; it’s an all-in-one fitness center that offers more benefits than the land,” said Jim Gerson, President of Speedo USA. “It’s no secret that swimming is one of the best full body workouts, but this water training goes beyond swimming laps, shifting the workout from purely horizontal to vertical, including cardio, resistance, weight-lifting and stretching. As we advocate this new training environment, we are using our expertise and medal winning performance in the water to provide the best quality and comfort in aquatic training apparel and gear, backed by a regimen developed in partnership with EXOS, to make training in the water both challenging and accessible.”
In partnership with EXOS, Speedo USA used a science-based approach to identify the key benefits of water to design specific water training techniques. The workouts complement land-based routines and allow for customization based on fitness goals including Power, Endurance and Recovery. The comprehensive Speedo FIT program is available at www.speedousa.com/speedofit, including information on the five major benefits of water; more than 60 training and swim tip videos, and Speedo USA’s innovative assortment of fitness suits and water training gear.
“EXOS has relied heavily on aquatic training to fulfill our responsibility in helping the best get better,” said Mark Verstegen, founder and president of EXOS. “Immersing our clients in aquatic training environments has given them a competitive advantage by improving their performance. We’re excited that Speedo, the global aquatic leader, is committed to sharing this training platform with athletes of all backgrounds who will benefit from high-intensity training programs proven to decrease pain and elevate performance.”
In addition to the partnership with EXOS, Speedo USA is teaming up with legendary waterman and surfing legend, Laird Hamilton. Hamilton has spent his life as a passionate advocate of water-based training, and his expertise is regularly featured in national fitness publications. Additionally, his innovation within this environment makes him a credible collaborator to work alongside Speedo USA on future hard goods training products and accessories essential for a complete aquatic workout.
“I am excited to partner with Speedo USA, a brand that has been committed to water-based activities longer than I have,” said Laird Hamilton. “The opportunity to join forces with a company that is looking for ways to have people enjoy and function better in the water couldn’t feel more natural and I am eager to share with them all I know and have learned about the water as an everyday training environment.”
As part of the launch of Speedo FIT, Speedo USA will introduce a 360 advertising and marketing campaign, including a 60-second TV commercial to motivate consumers to #GetSpeedoFit. Featuring five of Team Speedo’s elite Olympic athletes – Ryan Lochte, Missy Franklin, Natalie Coughlin, Nathan Adrian and Cullen Jones – the spot highlights a variety of exercises that can be done in water to inspire all athletes to embrace the power of the water. The spot will run digitally beginning in April before it airs nationally this summer. Speedo FIT will be supported through a dedicated page on SpeedoUSA.com and featured across all social channels, at activations nationwide and in select retail stores. In addition, Speedo USA is engaging its roster of Team Speedo athletes and coaches to drive awareness of the benefits of water and water-based training, as well as focus groups with some of the top trainers in the country. When exposed to Speedo FIT one professional trainer commented, “You created a new modality…its’ like you’d be doing all these (things) outside of the pool. Now (you) can do it inside.”
There’s fit, and now there’s Speedo FIT.
How are you even able to use a pool in the ways these athletes are shown doing? Most people only have access to public swim facilitys so that eliminates there ability to do these crossfit type of exercises in the water. Even if you are a part of a club or team most pools and lifeguards are going to be very happy, if you start throwing weights into there pool and doing underwater crossfit. So whats the point of this commercial.
Those speedo shoes are killer.
You would be a fool to put free weights on the bottom of a pool like that . Cracked pools everywhere.
I would like to raise concerns re the constant underwater activities and potential risks of Shallow Water Blackout. All participants need to be educated on SWB prior to exerting themselves underwater for long periods of time. I am not saying I against this, more asking for awareness. If participants begin to use this method and don’t know about SWB, then they will be put in the high risk category of an un-warned blackout, that may lead to brain injury or a sudden and fast death.
No underwater batte ropes?
Not impressed…at all.
I really love the concept. This might be the next “CrossFit” craze! Congrats Speedo. Anxious to see how this idea will evolve. I would sign up for classes in sec !
I’m with you. So loving this concept!
Missy and Ryan can sell anything!
Aqua spinning is already a thing. So is underwater hockey, which is like field hockey.
I feel like the main idea is that doing stuff meant for dry land inside the pool is supposed to help transfer results to swimming. But water resistance complicates things and honestly, I don’t know if I buy into this.
Dryland to increase athleticism.
Swimming to get faster.
Just my philosophy