Swimming Startup Introduces PaceWatch™, a Pace Clock For Your Wrist

Interval training is a key component of an effective swimming workout. For over 50 years, a pace clock has been the primary tool used by swimmers for interval training. But for swimmers who are among the 33% of the U.S. population with myopia, or nearsightedness, simply seeing the pace clock can be a challenge. That’s where the PaceWatch™ comes in. Created by Brilliant Swim™, a startup based in Bozeman, Montana, the PaceWatch takes the classic pace clock that’s as familiar to swimmers as the ever-present scent of chlorine on their skin, and makes it readily accessible and easy-to-read.

“We created the PaceWatch to solve a problem that I had as a near-sighted masters swimmer,” said Brilliant Swim founder Phillip Luebke, 42. “The lane I practice in at our local pool is about 30 to 40 feet from the nearest pace clock. My eyesight’s not too bad, but I used to have to take my goggles off, then stare-and-squint to make out the moving hand on the clock. Not anymore. With the PaceWatch, I simply synchronize it at the beginning of practice and then I have my own personal pace clock to use throughout practice.”

Photo of James "Doc" Counsilman and his invention, the pace clock, circa 1961. Photo courtesy: Indiana University Archives (P0022979)

Photo of James “Doc” Counsilman and his invention, the pace clock, circa 1961. Photo courtesy: Indiana University Archives (P0022979)

True to the design of the original swimming pace clock, which was invented by the late, legendary swimming coach James “Doc” Counsilman in 1959, the PaceWatch is simple and uncluttered, with no unnecessary features to distract from its primary function. It has a red second hand, a black minute hand and high-contrast black and red markings on an oversized white dial. To hold up in the harsh pool environment, the case is constructed of marine-grade stainless steel and is water-resistant to a depth of 50 meters (5 ATM).

But the most important feature of the PaceWatch, according to Luebke, is its slim profile. At 7.5 mm, the PaceWatch is slimmer than any of the water-resistant sport watches currently on the market.

“What we found in our preliminary research is that swimmers hate wearing bulky watches when they swim, and all the multifunction sports watches out there are bulky,” said Luebke. “Even the ones that are supposedly designed for swimmers are not very hydrodynamic. We wanted to make the PaceWatch as slim as possible.”

The PaceWatch retails for $74.99. Brilliant Swim is now accepting preorders on its website, brilliantswim.com. The company expects to begin shipping product in September 2013.

About Brilliant Swim:
Brilliant Swim (http://brilliantswim.com), based in Bozeman, Montana, was started by Phillip Luebke in late 2012 to provide swimmers and triathletes with innovative tools and unprecedented access to information that will help them maximize their training and perform at peak levels in competition. The PaceWatch, introduced in 2013, is the first of many planned products that the company hopes will become as common as kickboards and pull buoys are today.

Media Contact:
Phillip Luebke
Founder & Chief Swimming Officer
Brilliant Swim
+1-406-600-2771
[email protected]

Follow Brilliant Swim on Twitter here.

Like Brilliant Swim on Facebook here.

This is unedited press release was provided to swimswam.

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Michael Read
11 years ago

Nice watch! Except I don’t want to wear any but my Speedo when I’m working out. I’ve been looking for a small poolside pace clock no bigger than 6 inches. This would be cool if you had a carrying case that turned into small stand, then I’d just leave it standing up and the end of the lane next to all my other gear.

Reply to  Michael Read
10 years ago

Michael – Sorry it took me so long to see your comment. I know a lot of people don’t like to wear watches when they swim. That’s why I made the PaceWatch as thin as possible. I’m nearsighted, I swim in a 50-meter pool, and our workouts frequently contain 50s (and even 25s and 75s), so I can’t get by with a small clock that sits on the deck. But, if that works for you, there’s actually a pretty cool trick you can do with the band to make the PaceWatch stand upright on the pool deck, giving you a mini pace clock. I’ve been planning to record a short YouTube video to demonstrate this, but I haven’t gotten around… Read more »

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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