Michael Phelps Video Feature: The Making of the MP Brand

Michael Phelps  is back in competitive action, and in the video above he takes us behind the scenes, explaining why he’s loving the sport more than ever.  Much of it has to do with the development and launch of his own brand, MP, designed by his partner Aqua Sphere.

Aqua Sphere falls under the Aqua Lung umbrella, a well-established company in the aquatic market with over 70 years of experience.

For Phelps, working his coach Bob Bowman, the launch of the MP brand is a lot more than simply delivering high performance aquatic gear.  Their end-game is to grow the sport of swimming. With Aqua Sphere’s experience, expertise and global distribution, Phelps and Bowman are excited to reach competitive swimmers all over the world and inspire them to swim using the best gear.

If you missed the launch of MP’s tech suit, XPRESSO, see it here:   

https://www.youtube.com/watch?v=BAXBedatgHc

MORE ABOUT XPRESSO

The MP XPRESSO combines Aqua Sphere’s proprietary Exo-Foil and Aqua-Core fabrics to deliver the innovative dual fabric technology, Exo-Core, in a racing suit that not only provides compression, hydrodynamic material and bonded seams, but also offers increased flexibility and range of motion that allows athletes to maintain relaxed muscles before and during competition to maximize peak performance. The Exo-Core construction features strategically placed panels designed to reduce energy dissipation through compressive support while allowing for increased circulation throughout the leg and femoral artery. The panels work in conjunction with the XPRESSO’s proprietary fabric to offer athletes an unprecedented range of motion in a competitive racing suit. The XPRESSO was created using Italian design and fabrication.

“We are extremely excited to officially introduce Michael Phelps’ signature brand, MP, to the international marketplace highlighted by our fully integrated collaboration in the development and release of MP’s first competitive racing suit –XPRESSO,” said Todd Mitchell, Business Line Manager, Aqua Sphere. “Michael and Bob challenged Aqua Sphere to develop a racing suit that distinguishes itself from the other technologies available in the marketplace with particular attention to finding a way to increase the level of flexibility and range of motion to help improve performance. Our team of designers and engineers utilized Aqua Sphere’s proprietary technologies to develop a ground-breaking dual fabric technology, Exo-Core that is an innovative design combination of stability and flexibility fabrics, which serves as the signature feature of the XPRESSO.”

— Todd Mitchell, Aqua Sphere Business Line Manager

About Aqua Sphere

Established in Genoa, Italy, in 1998, Aqua Sphere is the premier swimming equipment manufacturer for fitness and recreational swimming, aquatic exercise and triathlons. With the launch of its cutting-edge Seal Mask—the world’s first swim mask, the company set the industry standard and today continues to innovate with a complete range of premium products, including eye protection, swimwear, triathlon wetsuits, footwear, and swim fitness and training accessories. The designs have gained the respect and loyal following of many celebrities and notable athletes, including the world’s most decorated Olympian Michael Phelps, with whom Aqua Sphere is partnering to develop a global brand partnership. Alongside its parent company Aqua Lung and supported by an international distribution network, Aqua Sphere has grown into a worldwide enterprise representing unparalleled design, development and manufacturing expertise, with a global footprint in more than 90 countries. For more information, visit www.AquaSphereSwim.com, www.Facebook.com/AquaSphereSwim, or www.Twitter.com/AquaSphereSwim.

About Aqua Lung

Aqua Lung pioneered the creation of modern diving equipment in 1943 when Captain Jacques-Yves Cousteau teamed with Emile Gagnan to develop the first “aqua-lung” that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear. With a deep commitment to quality, research and testing, Aqua Lung has revolutionized the scuba diving experience by setting industry standards for scuba equipment in technology, comfort, safety and design. The company’s rich history as an expert in the dive and water sports industry has led to the demand of Aqua Lung equipment for recreational, technical and military applications in more than 90 countries around the world, under brand names, Aqua Sphere, Apeks, U.S. Divers, and Stohlquist. For more information, visit www.AquaLung.com, www.Facebook.com/AquaLungDivers, or twitter.com/AquaLungDivers.