FINA has signed an agreement with airweave, the top-selling brand of premium bedding toppers and pillows in Japan, which includes the title sponsorship of the FINA/airweave Swimming World Cup for 2015, 2016 and 2017. The company will also be a partner of the FINA World Championships in 2017 (Budapest, HUN) and the FINA World Swimming Championships (25m) in 2016 (Windsor, CAN).
Since 2015, airweave has been steadily expanding its sales channels across overseas markets such as U.S, China, Singapore and Taiwan. airweave envisions, through the partnerships, that its recognition as a global company and as a contributor to the Quality Sleep around the world will be further increased. Also, the brand will support participating swimmers with its products so that they can maintain rest, thus leading to better performances in the internationally-renowned aquatic events.
“We are very happy with this new partnership and we are sure that the quality of airweave’s products will be an added-value for our athletes at our World Championships and Swimming World Cup. This agreement also underlines the prestige of our major events and the attractiveness they generate in solid brands around the world”, declared the FINA President Dr. Julio C. Maglione.
Founded in 2007, airweave, a premium bedding topper, has been offering comfortable support for the best possible quality sleep. The scientifically supported topper allows for more restful slumber through its ergonomic, breathable design, and high resilience which help users turn over more easily.
Swimming news courtesy of FINA.
