Elite Sportswear Acquires Dolfin Swimwear
Elite Sportswear, the company behind GK Elite, recently announced their acquisition of Dolfin Swimwear to their portfolio of niche sportswear brands.
TYR Sport signs World Championship Medalist Lindsay Vrooman
Turning heads at the 2015 World University Games, Lindsay won one gold and two silver medals for her swims in the 800m, 1500m and 400m free.
Funkita Celebrating Team GB selection
Aimee Willmott, Molly Renshaw, Ellie Faulkner and Georgia Coates were named on the 26-strong Team GB for the Olympics after the British Swimming Championships in Glasgow.
A box filled with kindness, extreme generosity sent to Mozambique
This is the story of a box that has brought more joy, dignity, hope and love to a group of young men that I have witnessed over the past 5 months. It is a box that is filled with kindness and extreme generosity.
Michael Phelps, Bob Bowman and Aqua Sphere Unveil MP Brand 2016 USA Racing Kit
The Patriotic-themed edition of the MP line was developed utilizing Aqua Sphere’s proprietary technology, Exo- Core, which serves as the platform to the XPRESSO racing suit, XCEED goggle, and X-O racing cap.
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Watch: Franklin, Lochte And More Launch ‘Speedo Fit’ Aquatic Training
Watch Missy Franklin, Cullen Jones, Ryan Lochte, Nathan Adrian, and Natalie Coughlin launch Speedo Fit, a new aquatic training regimen.
Design the Perfect Cap with SwimCapz Custom Designer on SwimSwam
SwimCapz has built an easy-to-use tool to design your own swim caps and have them delivered right to your door.
ROKA wins Red Dot Award for Product Design of their R1 goggle
The goggle proved its excellence in the most prestigious international competition for product design, which this year included a record 5,214 products from 57 nations.
Kelsi Worrell 100 Fly – Most Dominant Swim of Women’s NCAAs
As fans, in reviewing competitions, we have found it fascinating to view each meet through the perspective of ultimate domination.
Work it Out! Get the Lo Look
The long course season is upon us and it is time to get your spring training on! Try this look to get you through those long workouts and look fab while you work for your goals straight into summer.
The Next Evolution of the SwimOutlet.com Team Store is Here
Building on its popular team store platform launched over three years ago, the SwimOutlet.com Team Division has unveiled its newest online platform: the online team store with full customization capabilities.
Arena signs American butterfly talent Felicia Lee
Felicia Lee: “I’m really stoked to be joining Team arena has we head towards an exciting year. The arena staff has been tremendous not only in their support for me but also their belief in what I can do.
You Won’t Be The Same After Watching Michael Phelps’ New Under Armour Ad
Be moved by watching the greatest Olympian of all time, Michael Phelps, grind away in the latest Under Armour ad.
Learn about FINIS Edge Fins (Video)
Comfortable, high velocity swim fins. Ultimate speed fins designed to optimize training without interrupting a natural kick cycle or compromising on comfort.