SwimOutlet.com Partners with U.S. Lifesaving Association

SwimOutlet.com, the web’s most popular swim shop, has partnered with the United States Lifesaving Association (USLA), its first-ever sponsorship of a national lifeguard organization. USLA is America’s non-profit association of beach lifeguards and open water rescuers (www.usla.org).

“Water safety and protecting swimmers is one of the most important aspects of our sport, especially at the beach where millions of people go for fun, recreation and sport each summer,” said Rob Penner, VP, Sports Marketing at SwimOutlet.com. “We’re pleased to support those at the USLA who protect us every day out on the water. We feature a popular lifeguard store on our site that provides all the essential lifeguard items for summer.”

“The job of a lifeguard is public safety,” according to B. Chris Brewster, President of the United States Lifesaving Association. “Lifeguards need gear they can rely on in critical moments and that they can use to help them stay in the peak physical conditioning they need to maintain to protect the public. SwimOutlet.com offers a level of quality we can rely on.”

The partnership will include use of the USLA mark for SwimOutlet.com, a line of branded lifeguard gear and regular swim safety tips from USLA on SwimOutlet.com’s site. With its prominence and visibility as a retailer in the swimming community, SwimOutlet.com is pleased to promote the lifesaving work done by USLA’s members every day to its customers.

About SwimOutlet.com

SwimOutlet.com is the largest online specialty store for aquatics in the United States. The online retail store grew out of a dedication to providing the best goods and services to anyone interested in aquatic activities and sports. SwimOutlet.com has the largest selection for swimming, water polo, fashion, beach and surf! In addition to having an extensive selection and the lowest prices, SwimOutlet.com offers phenomenal customer service and fast shipping. The company has won the hearts of over two million happy customers who’ve helped spread the word on where to find the best deals. SwimOutlet.com’s partners include the Fitter & Faster Swim Tour Presented by SwimOutlet.com, U.S. Masters Swimming, Multiple Sclerosis Association of America, U.S. Lifesaving Association, National Interscholastic Swim Coaches Association and USA Swimming’s Make a Splash initiative. SwimOutlet.com is also a USA Triathlon Certified Multisport Retailer.

About USLA

The United States Lifesaving Association is America’s nonprofit, professional association of beach lifeguards and open water rescuers. USLA works to reduce the incidence of death and injury in the aquatic environment through public education, national lifeguard standards, training programs, promotion of high levels of lifeguard readiness, and other means. More information at www.usla.org.

 

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10 years ago

May i introduce myself as head of swim coach of gulshan youth club based in Gulshan. Dhaka, Bangladesh. Apart from coaching i also train myself in the pool for long hours, Your article about public safety and life guard awareness program has caught my attention. In our society we lack this awareness so very much which causes many lives every year. Mainly students and children are the victims. To avoid such tragedies every year in our contry i humbly put a request on your organization to extend a expertise cooperation on the issue of life guard and public safety so that in course of time we are able to train our local youth to look after the 700 km stretched… Read more »

About Gold Medal Mel Stewart

Gold Medal Mel Stewart

MEL STEWART Jr., aka Gold Medal Mel, won three Olympic medals at the 1992 Olympic Games. Mel's best event was the 200 butterfly. He is a former World, American, and NCAA Record holder in the 200 butterfly. As a writer/producer and sports columnist, Mel has contributed to Yahoo Sports, Universal Sports, …

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