Courtesy of Malmsten, a SwimSwam partner.
Family-owned company Malmsten celebrates 50 years with a forward-looking perspective. The world-renowned Racing Lane Lines gain renewed trust at major global competitions, while the headquarters in Åhus, Sweden are being prepared for future growth. Since 2020 a subsidiary is established in the USA, based in Phoenix, AZ.
When this summer’s Olympics took place in Paris, it marked the eleventh time Malmsten’s Racing Lane Lines have been used in the Games. This year, the company supplied equipment for four sports: swimming, water polo, diving, and open water swimming. CEO Marcus Malmsten was present at the event.
”In swimming, breaking records is everything. Our mission is to deliver the finest tools to achieve that goal.” /Marcus Malmsten, CEO, Malmsten AB
Fifty years after the company was founded in 1974, the pursuit of records continues—now on the world’s largest swimming stages. The Racing Lane Line, used in around sixty World and European Championships, undergoes continuous product development.
”We’ve collaborated with a professor at KTH and conducted extensive measurements and tests on both our competitors’ products and our own. By offering competitive pricing coupled with superior functionality and durability, we aim to solidify our position further” /Christian Malmsten, Vice President and Product Developer.
Recently, Malmsten received further validation of their efforts: a new contract with World Aquatics, formerly FINA, securing the use of Malmsten equipment from 2025 to 2028.
In 2028, the Los Angeles Olympics await, which, in a way, is a home game for Malmsten. Through its subsidiary, Malmsten Inc., the company has already established local production facilities and assembled a dedicated team in the USA.
”The USA is the largest market in the world, and establishing a presence there has always been a dream for us. The journey has been long and challenging, but once we found the right person to collaborate with, we didn’t hesitate,” says Marcus Malmsten.
That person is former national swimmer and Olympic medalist Mikael Örn. He was coached by Tommy Malmsten and swam the third leg in the bronze-winning team at the 1984 Los Angeles Olympics. With a subsequent career at IBM in the USA, he was the right man for the job.
For the Malmsten Group, 2023 marked an all-time high. Despite challenges with currency fluctuations, shipping costs, and soaring raw material prices, the core business continues to thrive in the 2024 anniversary year. For founders Tommy and Margareta, now senior advisors in the company, it’s a remarkable journey from the kitchen table where it all began fifty years ago.
Read the full article about Malmsten here.
Gold PRO available in the USA
The teaming with S&R Sports is a great partnership. With a similar closeness to aquatic sports, we understand each other. S&R Sports, with over 30 years of supplying the world with water polo and swimming equipment and founded and run by athletes from these sports, ensures you receive excellent service for all types of aquatic equipment. www.srsport.com
Gold PRO available in Canada
Malmsten is proud to partner with DB Perks and Commercial Aquatics Supplies in Canada, one of Canada´s best pool distributors with a history of having a strong connection with swimming and aquatics. They have a strong team inclu- ding Bill Sawchuk, a two-time Olympian, with a swimming and coaching background. Jim Todhunter, Steven Zamis and Amanda Moffat, all very experienced in what aquatic equipment is all about. www.commercialaquaticsupplies.com
About Us:
From Swimmers for Swimmers – with a passion for aquatics
Malmsten established in Phoenix Arizona, in 2020, by former swimmers Mikael Orn and Simon Percy.
Mikael and Simon both swam for Arizona State under Ron Johnson. Two different career paths and now teaming up in Malmsten Inc. Mikael was one of Tommy Malmsten´s most successful swimmers and swam for Arizona State under Ron Johnson 1980 – 1984. He was the NCAA Champion 1983 in 200 yards freestyle and bronze medalist in the 1984 Olympic Games.
In assuming leadership of Malmsten Inc., Mikael brings to bear his extensive experience as an IBM executive. He is a hands-on business le- ader with a track record of innovation, leading to market expansion and patents.
Simon swam for the New Zealand National Team from 1990 to 1994 including the 1990 Commonwealth Games, 1991 World Championships and 1992 Barcelona Olympics. Simon swam for ASU from 1991 to 1994, representing the university at the NCAA and becoming an All Ameri- can and Academic All American. Graduating in 1994 with a Bachelor of Science.
Since 1994, aside from his business career, Simon has coached swimming, including a return to Arizona State as an Assistant coach from 2006 to 2011. During the 2008 financial crisis, which forced ASU to cut the men’s swimming program, Simon teamed up with Mikael Orn, and other Alumni, securing funds to assure the future of Men’s Swimming at ASU, which thrives today under head coach Bob Bowman. A unique achievement in the Swimming community.
Malmsten USA is a subsidiary of Malmsten AB – the Global Leader in Racing Lane Lines and Official Supplier to World Aquatics and PanAm Aquatics. Malmsten USA produces Classic PRO™ and Gold PRO® Racing Lane Lines for all of the American markets in accordance with Original Malmsten specifications.
Malmsten line of products also includes other Official World Aquatics and PanAm Aquatics equipment such as Water Polo Goals, Water Polo Field of Play, Open Water Finishing Lines as well as a proven range of pool construction equipment.
Our mission: “With a longstanding passion for aquatics, we design, produce and distribute high-end pool equipment with functionality, dura- bility and the environment in focus” – Mikael Orn, CEO Malmsten Inc.
Bringing the world’s best pool equipment to America! With a passion for aquatics!
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