Platform offers ways to pull all your favorite social media conversations in one location
COLORADO SPRINGS, Colo. – USA Swimming today launched a new social media platform, the AT&T Social Deck, which takes the multiple social media conversations around popular swimming topics like #FunnestSport, #CoachesAre and #SwimBiz and places them in one location to give an easy way to immediately follow and participate in the stream of news and images.
The AT&T Social Deck will feature image-friendly displays that combine social media posts by athletes and fans and allow users an easier way to share. Some of the activations include:
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Photo and Media Walls
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Mosaics
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Multi-Topic Streamline
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In-Venue Spotlight
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Voting on a Question
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Fill in the Blank
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Visually-Appealing Athlete Q&As
“We are bringing a social media dashboard to the pool deck and on mobile to get all of your favorite tweets, posts and pics for swimming in one place,” said Matt Farrell, USA Swimming chief marketing officer. “It’s like having your own swimming content curator. With mobile consumption growing rapidly, we are taking the flood of great social media content and presenting it in a more visual, dynamic and entertaining way.”
One area the user experience will be improved is through a “social streamline” as part of the live webcast of USA Swimming Championship Series events, such as this week’s #ArenaProSwim Series at Charlotte. While watching the competition and without leaving the screen, viewers can track comments about the event and other designated topics and hashtags.
USA Swimming enjoyed great success with similar activations at the 2014 AT&T Winter National Championships and Phillips 66 Nationals. Through in-venue and online participation, the volume of posts jumped nearly 400 percent over the previous year and the content reached an audience 400 percent larger on a year-over-year basis.
In addition, an in-venue mosaic powered the conversation of the recently-completed, first-ever #SwimBiz club marketing conference, where approximately 150 participants went through a social media and sponsorship boot camp.
AT&T has been an official partner of USA Swimming since 2007.
The software is provided by Austin-based Spredfast, which was one of the standout digital marketing companies of the recent SXSW Interactive Festival. This platform has been used by the NFL, ESPN, Target and Whole Foods.
About USA Swimming
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
About AT&T
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Swimming news courtesy of USA Swimming.
