Training

Fitter and Faster Swim Tip: Learning to Love Butterfly

In Swim Like a Champion – Butterfly, two of the world’s most successful butterflyers: Claire Donahue and Tyler McGill demonstrate and teach how to move through the water smoothly with perfect posture, balance, length, power and perfect timing.

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SwimOutlet.com Continues to Collect E-Commerce Accolades in 2014 with Social Media 500

“Engaging with our customer base and making them smile – whether through social media, through our terrific customer service or through the great products we deliver – is the most important thing we do here at SwimOutlet.com,” said Alexander Sienkiewicz, CMO of SwimOutlet.com.

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Jason Dunford signs with FINIS through Rio 2016

“I am excited to be extending my partnership with FINIS as I continue training on the road to my third Olympics in Rio,” says Dunford.

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Coach’s Intel: Chris Ip from LSU Submits a Taper Menu for Sprinters

Chris Ip from LSU Tigers Swimming and Diving shares a customizable taper workout for sprinters.

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FINIS Fit February Delivers Free Workouts Every day for the Entire Month

A free workout will be offered once a day at FINISinc.com/Fit-Feb or on the FINIS Swimming Facebook page throughout the month of February. (Featured Image: Anthony Ervin uses the FINIS Dryland Chord.)

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Speedo USA Redesigns College Swim Team Uniforms with New Custom Suits for Cal, USC, University of Florida and the University of Michigan

Cal Women’s Swimming will race in the New Speedo USA “thin-strap suits” during the 2013-14 collegiate swimming season.

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Fitter and Faster Swim Tip: The Top 3 Things to do Outside the Pool to Swim Faster

What do you do OUTSIDE of the pool to get you faster IN the pool? You can always do more things to improve. Check out how Olympians Peter Vanderkaay and Chloe Sutton complement their hard work in the water and on land!

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David Marsh Performance Video: Breaststroke Kick Set with Micah Lawrence

Swimming Video is courtesy of SwimMAC Elite & David Marsh Performance Swim Camps.

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Hongkster Productions: Bryant Swimming Training Trip Video

Courtesy of Kevin Hong and Hongker Productions.

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Fitter and Faster Swim Tip: Matt Grevers Thinks Core Strength in Backstroke

Grevers helps you consider why you choose your stroke, how you visualize your perfect race, and he re-emphasises why “core strength” is so vital to your personal success.

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FINIS Sponsors Ironman World Champion Frederik van Lierde

Van Lierde has had an extremely successful past few years on the international triathlon circuit, claiming podium finishes in a handful of events. He became the European champion in the 2007 Long Distance Triathlon, which began his ascension to the top of the sport.

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Coach’s Intel: Jake Shellenberger from Liberty University Shares a Sprint Set

Liberty University’s Jake Shellenberger shares a speed set his athletes did on January 25th.

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Coach’s Intel: Aaron Workman of UNC Shares a Sprint Set

Aaron Workman, assistant at UNC shares a sprint and power set his athletes did at the end of 2013.

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New SwimMAC Elites Have to Hit the Ropes – Video

Swimming Video is courtesy of SwimMAC Elite & David Marsh Performance Swim Camps.

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Jason Lezak & Seeds of Third Effort

Chuck Warner, the author and coach, is an old friend. Thoughtful and passionate about the sport, he has studied the…

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