SwimOutlet.com has hired 2008 Olympic silver medalist and former Cal star Emily Silver as a Marketing Communications Associate. Silver will begin working next week in the San Jose offices of Spiraledge, Inc. the parent company of SwimOutlet.com, as well as RunOutlet.com, YogaOutlet.com and SurfOutlet.com.
Silver’s duties will include social media, sports marketing and PR for all of the online brands. Prior to SwimOutlet, Silver spent two years at USA Swimming as Athlete Relations Manager, where she oversaw relations with U.S. national team members and also managed the USA Swimming Family Program at the 2012 London Games.
“We’re excited to have someone with Emily’s background and competitive experience on-board at SwimOutlet,” said Penner. “Having a team member who has achieved swimming success at the highest international levels and knows the sport inside-and-out will be a big asset to our marketing efforts.”
Silver won a silver medal as a member of the 4×100 meter freestyle relay team at the Beijing Olympics just weeks after breaking her hand during the 2008 U.S. Olympic Trials in one of the more impressive comebacks from injury in the pool in recent memory.
With the new role, she will return to the Bay Area where she graduated from the University of California and was a 20-time college All-American and team co-captain. Silver is also active in Yoga and has worked for lululemon in the past, which should be a boost to Spiraledge’s new YogaOutlet.com venture.
You can follow Olympic medalist Emily Silver on Twitter here.