FINIS, Inc., a worldwide leader in technical swimming development, is pleased to announce that the widely popular Indigo Vapor is now available for purchase in the European market.
“We are very pleased that our Indigo Vapor is now available to our customers in Europe. The release of the Indigo Vapor worldwide marks a general shift in our team’s focus. We’re broadening our gaze to a more global market—this is one of many steps down a path to growing our international presence.”
—John Mix, CEO, FINIS, Inc.
Since its release in 2014, the FINIS Vapor technical racing suit has grown in popularity within the swimming community. Noted for its advanced construction and bold colors, the Vapor was initially available in Red, Mint, and Black. With its increasing popularity, FINIS released the Indigo Vapor in December 2014 to select dealers throughout the United States.
In recent months, the FINIS Vapor has been in high demand across Europe, with some of the world’s finest swimmers choosing to compete in the suit.
“When you wear the FINIS Vapor, you look good. When you look good, you feel great, and when you feel great, you swim FAST! That’s why I choose FINIS.”
—Adam Barrett, European champion
The recent surge in international demand for FINIS is due in no small part to the growing number of brand champions. Recently, a video showcasing the Indigo Vapor surfaced on the Internet; and the man behind it is French filmmaker Mahdi Lepart.
Lepart, a former swimmer turned filmmaker, created the underwater video in Longwy, France, over a seven-hour period.
“I think that swimming is difficult to translate in pictures. You can never truly feel the intensity and hard work that swimmers go through every day, or the pressure that athletes feel to perform. For me, I enjoyed the challenge of portraying this.”
—Mahdi Lepart, French filmmaker and director of photography
John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners, and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high-quality products, and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.
Swimming News is courtesy of FINIS, a SwimSwam partner.