If you change nothing, nothing will change.

by FINIS 0

January 06th, 2016 Industry, Opinion

Courtesy of FINIS CEO and Founder John Mix

Dear Swimmers & Coaches,

Here at FINIS, we take a lot of pride in being the product that’s on deck, day in and day out, when athletes are putting in the hard yards. With that, we also want to be there when it’s time to cash in, when the preparation fuels performance, when the lights go down and the music turns up. Athletes and coaches, we want to be there with you when you MAKE YOUR MOVE.

In 2016, we plan to deliver on the promise that we made to you twenty-three years ago: to simplify swimming through the highest quality products on the market. After months of development, hours of testing and too many samples to count, I couldn’t be more proud to announce the official launch of the Onyx. The features of this suit are the best I’ve seen in the industry.

If you change nothing, nothing will change.

My challenge to you all to adopt this mentality when it comes to race day. The very best in the world certainly take this approach when it comes to training – that’s why FINIS gear is on every pool deck. I challenge you to make the change that could make all the difference. It’s the best out there and the Onyx will be the extra edge to make the very most in 2016.

Make your move – we are!


John Mix, CEO and Cofounder, FINIS, Inc.

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