Articles by FINIS

If you change nothing, nothing will change.

A message from FINIS CEO and Founder John Mix…

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How to use the new FINIS Axis Buoy (Video)

The Axis Buoy can be used as a traditional buoy, which isolates the legs and utilizes the core and upper body muscles, but it also can be used as an ankle float.

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How to use the FINIS Posture Trainer (VIDEO)

The Posture Trainer is a small, but mighty tool that can help improve head alignment for swimmers of all ages and abilities.

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FINIS Launches The Posture Trainer

The Posture Trainer is a small, but mighty tool that can help improve head alignment for swimmers of all ages and abilities.

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Mallory Weggemann headlines 2015 Parapan American Games

Weggemann is entered in the 50, 100 and 400 meter freestyle events, along with the 100 meter backstroke and the 200 meter individual medley.

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FINIS Athlete Photo Shoot, Behind the Scenes

Take an exclusive, behind-the-scenes look at the FINIS Professional Athletes Photo Shoot.

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FINIS Vapor Now in Europe and on Film (See Video Showcase)

John Mix, CEO, FINIS, Inc.: “We’re broadening our gaze to a more global market—this is one of many steps down a path to growing our international presence.”

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FINIS partners with Tri-Dimensions to Expand Global Reach

FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce that Tri-Dimensions, a Germany-based triathlon retailer, will now represent FINIS in Germany, Austria and Switzerland.

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University of Alabama Returns to Power: a conversation with Coach Dennis Pursley

In two short years, Head Coach Dennis Pursley has taken the University of Alabama Swimming and Diving program from the bottom ranks of the SEC to the top fleet of the NCAA Division I Championships.


Swim Workout for Kick Technique and Leg Strength

Building strength and technique in one workout can be a bit of a challenge, especially if you don’t have 90 minutes to spare in the pool.

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Swim Training: Build IM Endurance with Fins

Ramp up your IM endurance with fins.


How to Overcome the Triathlon Swimming Training Plateau

Swim training can often feel quite repetitive and it can feel like you are chugging along simply ‘maintaining’ speed and fitness and not actually moving forward.

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The Magic of Swimming

Tim Elson: “I’m here to tell you that anyone can experience the magic effects of swimming…”


3 Tips to Help You Enjoy Swim Practice and Conquer Swimming Dread

Everyone experiences the distinct, anxiety-inducing thoughts of the cold water and the long workout ahead, but the truth is, the feelings of reward and satisfaction after a swim are irreplaceable.

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2 Freestyle Drills for High Elbow Technique

The Shark Fin Drill and The Water Polo Drill.