FINIS, Inc., a worldwide leader in technical swimming development, is proud to announce that Tri-Dimensions, a Germany-based triathlon retailer, will now represent FINIS in Germany, Austria and Switzerland, also known as the DACH region.
“Martin and Thore make for a powerhouse team – I couldn’t ask for a better duo to help grow the company abroad. The pair’s expertise and industry experience make them a natural fit in our efforts to expand globally. Our partnership with Tri-Dimensions marks another key step on our path to international growth.”
–John Mix, FINIS, Inc. CEO
Thore Levetzow and Martin Fahnemann are the duo behind the Tri-Dimensions and FINIS partnership. Under the leadership of FINIS, Inc. CEO John Mix, Levetzow and Fahnemann will support the German-speaking accounts of the DACH region. Additionally, the pair will coordinate event sponsorships and marketing efforts to increase the overall FINIS brand awareness in the greater area.
Levetzow and Fahnemann both have extensive experience in the triathlon and competitive swimming spheres. Levetzow is an 8x Ironman finisher and has years of experience as a sports marketer and graphic designer. Fahnemann has been steeped in the German swimming community from an early age; he is the former CEO of Sport-Fahnemann and project leader at Sport-Thieme from 2009 through 2011.
FINIS, Inc. is the worldwide technical leader in technical swimming development. John Mix and Olympic Gold Medal swimmer Pablo Morales founded FINIS in 1993 with a mission to simplify swimming for athletes, coaches, beginners and lifelong swimmers around the world. Today, FINIS fulfills that mission through technical innovation, high quality products and a commitment to education. FINIS products are currently available in over 80 countries. With a focus on innovation and the fine details of swimming, FINIS will continue to develop products that help more people enjoy the water.
Swimming News is courtesy of FINIS, a SwimSwam partner.