COLORADO SPRINGS, Colo. – USA Swimming today announced a new partnership with Competitor Swim, the leading manufacturer of lane lines and other swim products for competitions around the world. The company will serve as the “Official lane line of USA Swimming” through 2016.
Competitor Swim will provide lane lines and the associated hardware for major USA Swimming championship events in 2014, 2015, and 2016, including the U.S. Olympic Trials for Swimming in Omaha, Nebraska.
”We’ve worked with Competitor Swim for many years and we couldn’t be more excited to make this partnership official,” said USA Swimming Executive Director Chuck Wielgus. “Their products are world-class and are a perfect fit for USA Swimming as we always aim to provide the best conditions for our athletes at our events.”
“We like to pride ourselves on building quality lane lines in a timely manner, while providing excellent customer service,” said Brad Underwood, President of Competitor Swim. “Our lane lines have historically been used at so many USA Swimming events through the years. It just made sense to forge an official partnership. We are so excited to have a relationship with the organization responsible for growing our sport.”
As part of the partnership, USA Swimming will provide Competitor Swim marketing rights such as ads in Splash Magazine and marketing opportunities with Deck Pass, USA Swimming’s official mobile application.
The above is a press release submitted by USA Swimming; Competitor Swim is a SwimSwam partner.
One other thing: I announced many of the Stanford men’s meets between 1996 and 2001. The Avery pool was (and is) set up with all same-color lanes. It could sometimes be a challenge calling a race — especially the backstrokes when competitors were underwater and identifying caps were indiscernible — because the lane positions were “difficult to read.” My hat is off meet announcers who are able to read the lane order correctly during a race.
Yes. This. +1
You know what would significantly improve the spectators’ experience of swim meets? Something quite simple: use different color lane lines for competitors in lanes 4 and 5 (just like they do in big international meets). This would make it so much easier to “read” and remember who is in each lane. The different color lane lines provide the spectator with a point of reference.
This morning I watched the men’s NCAA champs on TV. The Texas pool had all same-color lane lines. It was difficult to keep track of who was in each lane — especially when the director would cut away from one camera to another.
Please US Swimming: change your “all the same color lane line” policy at… Read more »
the video coverage of mens NCAA was pretty bad. It was like in local meets.
You know what would significantly improve the spectators’ experience of swim meets? Something quite simple: use different color lane lines for competitors in lanes 4 and 5 (just like they do in big international meets). This would make it so much easier to “read” and remember who is in each lane. The different color lane lines provide the spectator with a point of reference.
This morning I watched the men’s NCAA champs on TV. The Texas pool had all same-color lane lines. It was difficult to keep track of who was in each lane — especially after cutting away from one camera to another.
Please US Swimming: change your “all the same color lane line” policy at big meets. Swim… Read more »
You know what would make swimming a significantly better spectator sport? Something quite simple: put different color lane lines in for swimmers in lanes 4 and 5 (just like they do in big international meets). It would be so much easier to “read” (and remember) who is in each lane with this simple change. The color lane lines provide the viewer with a point of reference.
I watched the men’s NCAA champs on TV this morning. The Texas pool had all same-color lane lines. It was difficult to read who was where especially after camera cuts.
Please US Swimming: please change your “all same color lane line” policy, and make it easier for the spectators to follow the swimmers.