Courtesy of Speedo, a SwimSwam partner.
(Friday 2nd May, 2025) Global swimwear brand Speedo and the German Swimming Federation (DSV) have furthered their commitment to the common goal of sustainably promoting and developing swimming in Germany by signing a new long-term agreement through to 2029.
This new chapter in the relationship includes Speedo supplying all DSV athletes – from youth to senior level – with high-quality swimming apparel and equipment. This includes competition and training suits, swimming goggles, swimming caps, accessories, as well as training aids, and is extended across all watersport disciplines of the DSV, including. swimming, diving, high diving, synchronised swimming, water polo, open water swimming, and ice swimming.
In the future, DSV athletes will be fully outfitted in Speedo when appearing at competitions including the European Championships, World Championships, and Olympic Games, with Speedo joining Aquafeel as the outfitter of the federation.
Commenting on the partnership, Chairman of the DSV, Jan Pommer, said: “This special relationship with Speedo is integral to the future of German swimming, arriving as we embark on the current Olympic cycle. Our aspiration is to create the best conditions for peak performance of our athletes – with Speedo we have a powerful, innovative partner at our side, who lead in shaping swimming worldwide. This partnership lays the foundations for the success of our team on the way to Los Angeles 2028.”
The partnership builds on the previous agreement which commenced in 2023, with Speedo products available on the German market via a direct to retail model, with distribution managed from the brand’s sales office in Munich. Landmark moments included the signing of leading German swimmers Isabel Gose and Angelina Köhler. Köhler won the title at the World Aquatics Championships in Doha in 2024, with both athletes impressing at the Paris Olympic Games 2024, Gose won the bronze medal over 1500m freestyle in record German time, while Köhler finished in a strong fourth place in the final over 100m butterfly. Speedo accompanies the two athletes as well as all other DSV athletes on their way to the World Aquatic Championships in Singapore this year and the Olympic Games 2028 in Los Angeles.
Johannes Graff, Business Development Director (DACH) at Speedo, said: “With the new partnership between Speedo and the German Swimming Federation, we will take our relationship to the next level. Our common goal is clear: to equip the DSV swimmers with the highest quality and best equipment, supporting them on their journey towards 2028 and beyond. We will strive for peak performance, innovation, and trust – in and outside the water.
Simon Rowe, Speedo SVP Global Sports Marketing, said: “We’re proud to extend our partnership with leading swimming federation, DSV, through to 2029. German swimming is on an exciting trajectory, showcased by recent World Record performances, and this deeper collaboration reflects our shared ambition to keep pushing forward together at an elite level, bringing confidence, and joy to more people in and around the water.”
About Speedo®:
The world’s leading swimwear brand, Speedo® is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supports swimming from grassroots through to the elite level. In the 1920s Speedo® made history with the Racerback: the world’s first non-wool suit. In 2008 Speedo® redefined swimwear again with Fastskin® LZR RACER® – the fastest and most technologically advanced swimsuit ever created. 2011 saw Speedo unveil another world first with the Fastskin Racing System – a cap, goggle and suit designed to work together as one. Speedo continued its legacy of dominance in the pool at the Paris Olympic Games 2024, with over half of Olympic swimming medals won in Speedo. Sported by 170 athletes across the competition, the majority of swimmers competed in Speedo’s latest Fastskin 2.0 race suit. Speedo is distributed in over 170 countries around the world. Speedo’s registered trade marks are owned by Speedo Holdings B.V. To find out more visit: www.speedo.com.
