“This Girl Can is here to inspire women to wiggle, jiggle, move and prove that judgement is a barrier that can be overcome.”
This is the tagline of the This Girl Can campaign in the United Kingdom, which is a campaign developed by Sport England to celebrate women in sports.
According to the campaign’s mission:
“This Girl Can is a national campaign developed by Sport England and a wide range of partnership organisations. It’s a celebration of active women up and down the country who are doing their thing no matter how well they do it, how they look or even how red their face gets.”
Above, watch Ruby do her thing in the pool, and show that she can overcome preconceptions.
h/t to Scottish Swimming for the link.
