Courtesy of Jolyn Swimwear & Clothing Company, a SwimSwam partner.
Jolyn has carved itself a niche in the swimwear and apparel industry by combining the technical structure of performance gear with an aesthetic sensibility. An innovative hybrid, Jolyn’s excellence in both worlds has gained them access to the elite world of competitive water sports, as well as crowning the brand a fashion editorial darling.
PHOTOGRAPHER: MALLYCE MILLER AT MALLYCE.COM
MODEL: KATIE AQUILLA
LOCATION: GUATEMALA
Good sponsor Mel. Better than looking at photos of Toyotas or pizzas.
Jolyn is making waves. At elite meets a lot of the women wear them to warmup. I didn’t notice until someone (Tiffany) pointed it out. Now I see them everywhere… and they clearly understand how to market/advertise. They get it.