Joaquin González Piňero, a senior swimmer at the University of Florida, recently dove into a new world: specialty coffee.
González Piňero, 22, started his coffee company, Musa Coffee, in November of 2024. Musa only uses beans grown directly on González Piňero’s family farm in Colombia, which he states “ensures the highest quality and a unique flavor profile that reflects the rich heritage of Colombian coffee.”
Musa Coffee’s website further defines exactly why they use single-source Colombian beans and the benefits it has on coffee flavor, breaking the process down into three simple components.
- “Altitude- Our coffee is grown at over 6,000 ft (1800m) where the high altitude enhances its rich flavors.
- Process- Musa coffee is washed, a process that highlights its vibrant acidity and clean, balanced profile.
- Water- The purity of the water from our mountain is vital for every step of our coffee production.”
They currently have two types of medium roast coffee listed on their website. An 8 oz bag of “Wush Wush” coffee for $26.99, which is “floral in fragrance and aroma” and has notes of “cinnamon, pepper, and chamomile”. They also have a 16 oz bag of their “Citrico Caramelo” coffee for $24.99, which is described as having notes of “brown sugar, cream, and citrus”.
González Piňero is a current team captain at Florida. He earned his first All-American 2nd team honor in the 400 IM at the 2024 NCAA Championships, placing 16th in the finals. His other accolades include being a 2024 CSCAA Scholar All-American, earning a spot on the 2023-24 SEC Academic Honor Roll, and selection to the All-SEC Second Team in 2023 and 2024. He has also competed internationally for Argentina, most recently at the 2023 Pan American Games.
He wants to highlight the journey from international athlete to college swimmer, to now entrepreneur and the fact that there is a diverse path of careers athletes can take after sports.
“An 8 oz bag of “Wush Wush” coffee for $26.99, which is “floral in fragrance and aroma” and has notes of “cinnamon, pepper, and chamomile”.”
The circles on the swimming Venn diagram who also knows what’s this mean has to be quite the small sliver.
This farm and family ain’t messing around with commodity coffee.
Grown in Colombia? Expect to pay more once Trump’s tariffs take effect. Hope Piňero‘s business can survive but at least this will encourage more domestic coffee production.
New Olympic event – his Musa Coffee vs ZSC Sapidus Roast. Relay event consisting of one lap Espresso, one Flat White, one Cappuccino and one Latte.
It’s good too! Got my first bag in December. Great kid making great coffee!
Anything beats going the Mauricio Moreno route, if we’re discussing Colombian UF swimmers lol.Personally, I’d try to make friends with a fellow student involved with IFAS, if he’s not in that field of study. Get them to send over some postgrad students for a research project and really tweak the growing process to full tilt.
well done pinero! great start…any coffee shops in bogota?
We got Team Captain Joaquin González Piňero Specialty Coffee before GTA6
Highly recommend!!!