ROKA Releases Elite Swimwear For Men and Women

Developed specifically to meet the training demands of high performance athletes, the new suits are crafted with premium materials and engineered with technologies that maximize durability, comfort and fit under stress.

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Revolutionary OnCourse Goggles a Game Changer in Open Water

Most open water swimmers struggle with swimming in a straight line practicing or during competition. They zig-zag wasting precious energy. Not anymore. Now you can swim straight with OnCourse goggles.


New Technology Takes Coach off the Pool Deck & Into the Water

AquaCam’s launch of the CoachCom waterproof transmitting system means that swimmers are never out of earshot from coaching guidance.


How to use the new FINIS Axis Buoy (Video)

The Axis Buoy can be used as a traditional buoy, which isolates the legs and utilizes the core and upper body muscles, but it also can be used as an ankle float.

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How TritonWear Makes Faster Swimmers With Better Coaching – Video

Mike Finch, the head coach of W. Ross McDonald Swimming in Brandford, Canada has been using the TritonWear technology for the last 4 months with his team.


Swim Job: Kiefer Swim Products seeks Team Sales Representative

Founded by the 1936 U.S. Olympic gold medalist Adolph Kiefer, we are the originator of the nylon racing suit and the non-turbulent racing lane.

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The Brick Now in Use by 5 of the Top 20 NCAA Division I Teams

THE BRICK is the world’s first-ever coreboard, a 6 lb weighted kickboard that turns any kick set into a total body workout that actually changes a swimmer’s body position in the water—even after the kicking is done.


Funky Trunks Model Debuts in Kazan at World Championships

Kurt Herzog realised a lifelong dream when he was selected to make his Australian swimming team debut at the World Championships. Waves roll in behind Herzog as he models the new Funky Trunks range in Sydney.


How to use the FINIS Posture Trainer (VIDEO)

The Posture Trainer is a small, but mighty tool that can help improve head alignment for swimmers of all ages and abilities.

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FINIS Launches The Posture Trainer

The Posture Trainer is a small, but mighty tool that can help improve head alignment for swimmers of all ages and abilities.

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Speedo, Misfit Partner to Introduce Swim Tracker in Apple Stores

Misfit and Speedo today are announcing the launch of a Speedo-branded activity, swim, and sleep tracker—Speedo Shine.


Control your Pace Clock with your Android Device

Most of us carry our phones around with us these days and use them for just about everything. Isn’t it time you were able to use them to control your pace clock during swim practice?

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Lo Swim: Helping Athletes Help Their Teams

“As the Director of Philanthropy for Lo Swim, I set up fundraisers for teams to help pay for new equipment, travel and event expenses, as well as scholarships for their team members.”

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Aqualillies for JOLYN: July Lookbook

Photographer Hailley Howard – Producer Mallyce Miller – Makeup + Hair Marlaine Reiner – Models: Jeanie Joseph, Jane Kok, Ali Ziel and Diana Care – Coordinators: Kate and Carla Niis

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