Gear Goes Mobile, the world’s most advanced swim workout and training platform, launched its mobile app today, allowing swimmers to access advanced…

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TYR Sport Launches All New Spring / Summer Collection

TYR Active, the first of three lines featured Wednesday, includes everything from tights and tankinis to bikinis and swim shirts. Exceeding the bounds of traditional swimwear, each piece effortlessly transitions from the sea to the sand and the studio.

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Technology Meets Fashion with Arena’s New Limited Edition POWERSKIN ST

Swimmers and fans at the YMCA National Championships got a first look at Arena’s new Limited Edition POWERSKIN ST yesterday, as…

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More Glimpses of Michael Phelps’ New Aqua Sphere Line Released

Yesterday, Michael Phelps fans everywhere anticipating the official arrival of his Aqua Sphere product line were treated to another taste…


Jolyn Fashion Photo Vault: Gold Coast, Australia Lookbook

Photographer: Pip Summerville at – Art Direction + Styling: Mallyce Miller & Jess Walker – Location: Gold Coast, Australia

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Swim Training: Build IM Endurance with Fins

Ramp up your IM endurance with fins.


Contest: Tell us the Funkita print you love and you could win a Free Giveaway through

Aussie swimwear label Funkita has released a whole new print range and we’ve got an exciting giveaway through US retail partner to celebrate the launch.


Dolfin Swimwear Hires Coach Steve Farnau to Direct Promotions Efforts

“Steve’s got a natural presence that embodies the Dolfin spirit – we’re fun, we’re professional, and we live in water.” says Matt Zimmer, Director of Brand Development.

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Jolyn Fashion Photo Vault: Salted Gems March Lookbook

Photographer: Mallyce Miller – Surfer: Dot Bugbee – Location: Uluwatu, Bali

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Team TYR Photo Shoot- Behind The Scenes – Photo Vault

This past January the athletes of TYR Sport met up in California for a fun-in-the-sun photo shoot. Go behind the scenes here…

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Arena Launches the Powerskin Carbon-Air, Utilizing Ultra Lightweight Fabric Focused on Maximizing Comfort

Powerskin Carbon-Air and Carbon-Flex World Championship Edition: welcoming two formidable new suits to arena’s legendary Carbon Series family.


Dolfin Launches Titanium Speed Suit – Photo Vault

Built into 4 stages, Titanium’s integrated system provides leading fused fabric compression, streamline support, and lowers the overall drag coefficient.

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Get Vivid and Be Fierce with New Goggles from Kiefer

Gear up for competition with our all new Kiefer Fierce Swim Goggles. This low profile goggle fits securely to the eye socket with its hydrodynamic anti-drag design.

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Express Your Personal Style with Kiefer Expressions This Season

All new and designed to last, these Poly Spandex blend suits come in a variety of patterns and prints sure to please all tastes.

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TYR Sport Debuts Industry’s Most Talked About Product, The TYR Avictor

With a revolutionary, bold print and unprecedented combination of advanced features, the Avictor’s presence, both on deck and in the pool, turned serious heads.


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