Proud and Willis the latest Swimmers To Join Team Adidas

British swim stars Benjamin Proud and Andrew Willis join Team adidas. They will race in adizero XVI, adidas’ fastest swimsuit ever.

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25 x 50 Partners with FINIS

25 x 50 leverages new print technology and crowdfunding to print suits on-demand, an increasingly popular trend in the t-shirt industry and mainstream athletic apparel.

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Fike Swim Launches THE SWAG Backpack

James Fike, CEO Fike Swim: “This is the bag I wish I had as an age grouper and collegiate swimmer. It’s everything we deserve but were never given, including the best fabric, zippers, stitching, and other components I could find.”


Funkita Launches New Range and Global Giveaway

Aussie label Funkita has launched its latest swimwear collection with a stunning image series of its Rio bound athletes. See how you can win a Funkita swimsuit from the new Luma Nation collection.

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Aussie Olympian Blair Evans Signs with Funkita Swimwear

Funkita signed Olympic silver medallist Blair Evans ahead of the Rio Olympics. The 25-year-old Western Australian IM swimmer secured her spot on the Australian Dolphins team winning 400 IM at the Australian Olympic Trials.

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Gogglesplash Designs Goggle Straps You Will Love

Why are goggle straps so boring? They don’t have to be. The goggle is no longer just a goggle; it is a statement of whatever you want it to be.

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Free Swim Towels for Using Facebook!

Custom Woven Towels is the leading source for custom swim towels.


Misfit Unveils Speedo Shine 2

Misfit unveils Speedo Shine 2 and enables lap counting for all Shine 2 and Ray devices.


Jolyn Lookbook: Tulum Soak

Photographer: Hailley Howard @hailleyhoward – Models: Alicia Brittany @aliciabrittany


Fike Swim Announces THE SWAG with New Commercial

Fike has built a bag for swimmers’ unique needs, offering the most storage in the most user-friendly way with the coolest features.

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Speedo USA announces Missy Franklin Signature Series

“In her first year as a member of Team Speedo USA, Missy Franklin has already been a fantastic ambassador for our brand, particularly as a role model among women and young girls,” said Speedo USA VP of Marketing Pierre Martin.


$50 Off Custom Swim Towels

Custom Woven Towels is the leading source for custom swim towels.


Colorado Time Systems Releases Next Generation Diving Equipment

Gen7 diving software and hardware were developed to meet the requests made by USA Diving and FINA to have wired judging systems in place for elite diving events.

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AquaCam Selected as New & Innovative Product of 2016 by FINA

AquaCam’s underwater communication system (UCS), the waterproof transmitting system that has revolutionized on-deck coaching, has been named a new and innovative product by FINA.

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TYR Sport signs American Record Holder Kelsi Worrell

“I am thrilled to officially begin life as a professional athlete,” said Worrell. “TYR has certainly helped me to get to this level, and I’m excited to strive for more.”

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