Arena signs American butterfly talent Felicia Lee

Felicia Lee: “I’m really stoked to be joining Team arena has we head towards an exciting year. The arena staff has been tremendous not only in their support for me but also their belief in what I can do.

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You Won’t Be The Same After Watching Michael Phelps’ New Under Armour Ad

Be moved by watching the greatest Olympian of all time, Michael Phelps, grind away in the latest Under Armour ad.


Learn about FINIS Edge Fins (Video)

Comfortable, high velocity swim fins. Ultimate speed fins designed to optimize training without interrupting a natural kick cycle or compromising on comfort.

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Win 50 Free Custom Woven Swim Team Towels!

Use the following hashtag when posting photos of your new towels on Instagram, Facebook, or Twitter for a chance to win 50 free 30” x 60” beach towels. #CustomWovenTowels

  3 Comments Unveils 4th Annual 2016 Tech Suit Review

The web’s most popular swim shop is unveiling the web’s most popular tech suit review this week. On Tuesday, March…

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Global Debut: Powerskin Carbon Ultra Official Release

The Powerskin Carbon- Ultra incorporates a new level of support and movement management with an internal structure – the ULTRA-LINK SYSTEM – designed to optimise the athlete’s physiology.

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Tucker Dupree and Michelle Konkoly Break 3 American Records

Tucker Dupree and Michelle Konkoly set 3 new American Records this past weekend at the ECAC Championships, held at the US Naval Academy.

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SWIMBOT: Better On Technique when swimming!

The first device that will instantaneously correct your swimming technique.


Perfecting the 5th Stroke – See These 3 Sets

Like any other technical skill, underwater kicking, also known as the 5th Stroke, requires focus and attention in each and every workout.

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‘Off-Label’ Uses For Your Everyday Swim Equipment

Spice up your swim practice with some non-traditional ways of using your existing equipment.

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Putting the ‘Funk’ in Funky Trunks

Funk wears his Funky Trunks every day. He loves the brand and the name.

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13 Tips for Seeking and Securing Sponsorship

Sponsorship is not just for Olympians anymore. You may be the perfect brand ambassador for your favorite swimwear or sports brand.


Dolfin Launches Big Innovation in Smallest of Packages – The Kickball™

Dolfin Swimwear, the fastest growing swimwear company in the country, is now shipping the most anticipated and innovative training aid…

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TYR Sport re-signs 3x IRONMAN World Champion Mirinda Carfrae

Matt DiLorenzo, Chief Executive Officer of TYR Sport: “Mirinda is the true embodiment of a champion. We have loved sharing in her success thus far, and we look forward to supporting her in the future.”

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TYR Sports signs multi-year agreement with the University of Arizona Swimming

Rick DeMont, University of Arizona Head Coach: “It is with a glad heart that I announce TYR as the official supplier of swimwear, parkas, and swim caps for the University of Arizona.”

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