New High Performance Director brings proven approach from U.K.

John Atkinson had many highlights in his 12-year career with British Swimming. Among the memorable perks: sitting with Prince Harry…

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Arena signs Canadian Olympic open water medallist Richard Weinberger

Arena, one of the world’s leading swimwear brands and F3 Distribution, its Canadian exclusive distributor, are pleased to announce a new…

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Aqua Sphere Offers Pregnancy Workout Tips From Four-Time Olympian Amanda Beard

Aqua Sphere, the worldwide brand of choice for premium swimwear and swim accessories based on comfort and high-quality technical designs,…

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4-Time Olympian Launches Swimming Workout Book – Swim Speed Workouts

In her best-selling book Swim Speed Secrets, 4-time Olympian, gold medalist, and triathlon world champion Sheila Taormina revealed the swimming…

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Missy Franklin Documentary, Touch The Wall, Kickstarter Campaign – Donate Now

The Kickstarter campaign for Touch The Wall is less than 24 hours in and $2,921 has already been raised!

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USA Swimming Releases Safe Sport Handbook

USA Swimming today announced the release of its first-ever Safe Sport Handbook which is designed to help USA Swimming members implement safe sport practices at the local level.

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FINIS Sponsors Elite Open Water Swimmer Nicoletta Simonazzi

Photo credit: Mike Lewis / / follow @mike2swim

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Olympic Swimmer Emily Silver Moves to Sports Marketing at has hired 2008 Olympic silver medalist and former Cal star Emily Silver as a Marketing Communications Associate. Silver will begin…

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Haircare and Skincare Company Launches Swim Team

From Dr. Andrew Chadeayne, Inventor of SwimSpray: Swimmers are rapidly learning about SwimSpray’s advances treating chlorine damaged hair and dry…

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ISHOF Announces Recipients of the Inaugural Esther Award

“Esther Williams was a national swimming champion in 1939. Unable to compete in the 1940 Olympics because of WWII, she turned professional and swam alongside Olympic Champion and Tarzan star Johnny Weissmuller in the Billy Rose Aquacade in San Francisco.”

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Phelps Signs Big Endorsement…in Another Sport Not Named “Swimming”

Michael Phelps played another pro-am tournament today, along with his custom-made Ping red, white, blue, and of course gold golf clubs. (Photo Courtesy: Ping)


USA Swimming Holds Inaugural Safe Sport Leadership Conference

“The conference featured 165 attendees, including representatives from 20 other Olympic and Pan American sports organizations.”

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Arena Goes Back to Roots; Signs Another Major Federation

Arena has signed its 19th national federation, adding more Olympic medals to its stable.