USA Swimming has once again partnered with the BUILT WITH CHOCOLATE MILK™ campaign. As the “Official Recovery Beverage of USA Swimming,” the partnership will highlight the important role that chocolate milk plays in the post-workout ritual of all competitive swimmers through product sampling at USA Swimming events, digital and social media content and branded exposure in Splash Magazine.
“So many elite and National Team athletes trust chocolate milk for their recovery because it’s backed by science, so this partnership is a natural fit for USA Swimming,” said Matt Farrell Chief Marketing Officer of USA Swimming. “We have an important history with the BUILT WITH CHOCOLATE MILK campaign, as they make an impact in athlete performance and promotionally by investing in athletes, scientific studies and then spreading the word through national campaigns. We’re proud to partner with them to help educate the importance of post-exercise recovery.”
Olympic medalists Tyler Clary and Jessica Hardy have joined the BUILT WITH CHOCOLATE MILK team in their national marketing campaign.
The new BUILT WITH CHOCOLATE MILK campaign features Clary and Hardy in arresting TV, print and digital advertising debuting March 27. The 30-second TV spot captures the athletes swimming as they would in competition – muscles flexing, tightening and rippling – with one unique difference: there is no water. The spot celebrates the machine that is the human body – one that is BUILT WITH CHOCOLATE MILK, unobstructed by water.
“We’re proud to partner with two of the nation’s brightest medal hopefuls and share why chocolate milk is the recovery beverage of the world’s best athletes,” said Miranda Abney, Marketing Director at the Milk Processor Education Program, the group behind the BUILT WITH CHOCOLATE MILK campaign. “We look forward to supporting Tyler and Jessica throughout the year while giving others an inspirational look at how they’re preparing to take on the world.”
Through the partnership with USA Swimming, receives assets such as advertisements in Splash Magazine (a 275,000 circulation bi-monthly publication sent direct to USA Swimming members), the right to use USA Swimming marks, provide product sampling at USA Swimming events and digital promotions through USA Swimming’s official app, Deck Pass. For more information, please visit www.usaswimming.org.
About USA Swimming:
As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
About the Milk Processor Education Program (MilkPEP)
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk companies, who are committed to increasing fluid milk consumption. From America’s farm families to milk companies, the full dairy community helps educate consumers about the powerful nutritional benefits of milk – with 9 essential nutrients, including high-quality protein, in each 8-ounce glass.